ABM Certification

Master the art of ABM

Master the art of ABM

In today's fast-paced and fiercely competitive landscape, succeeding with Account-Based Marketing (ABM) demands a unique blend of marketing skills, leadership capability, and business acumen.

At Momentum ITSMA, we proudly stand as pioneers of ABM – we understand the essential ingredients for success and our training will equip you with the skills to master the art of ABM.

We have worked alongside renowned B2B technology, telecom, and financial services firms, designing and executing groundbreaking ABM strategies and programs. Our unmatched expertise, proven methodology, and practical experience has enabled us to train and empower thousands of marketers from award-winning ABM programs, for over a decade.

Our industry-leading ABM Certification is exclusively designed for experienced client-side marketing professionals who aspire to elevate their ABM to new heights. Our high caliber learning experience fosters genuine expertise and collaboration, in an environment dedicated to excellence and tangible results. Over five months, you’ll engage in four weeks of immersive online sessions, in-depth webinars, 15 weeks of expert mentoring, and five one-on-one sessions, gaining invaluable insights to develop a robust ABM plan.

When you take part in our ABM training, you’re not only getting a certification; you’re joining an elite community of ABM professionals who’ve harnessed our cutting-edge programs and credentials. Grounded in leading industry research and the practices of the world’s highest-performing organizations, our curriculum equips you with the skills and knowledge to align your marketing strategy with overarching business objectives, delivering exceptional outcomes to drive growth.

We value your time, which is why our online program focuses on real-world practice and delivers immediate value. With direct mentorship from seasoned industry experts, you’ll emerge from our program equipped with an actionable ABM plan ready to implement. You’ll also gain invaluable insights from industry experts, delve into real-world case studies, engage in dynamic group work and discussions, and forge valuable connections with fellow marketers tackling similar ABM challenges.


  • Understand the three distinct types of ABM: One-to-One, One-to Few and One-to-Many
  • Develop insights to identify priority accounts for ABM
  • Build client loyalty and intimacy
  • Create and sustain deep, long-term relationships
  • Measure your impact in terms of reputation, relationships, and revenue
  • Actionable framework you can apply straight away


  • ABM training designed by experts
  • Five-month immersion into the methodology and skills to succeed with ABM
  • Online sessions, webinars, coaching, and one-to-one mentoring
  • Explore real-world case studies
  • Take part in group work and discussions with peers

" A real pleasure for me and makes me very proud – not only achieving the ABM Certification but also being part of the Alumni members community! Thanks a lot, to all of you for your help, support, comprehension, and competence!


Certification delegate

" Investing in ABM Certification for 40 marketers in 12 months has turbocharged our ability to make an impact with our priority accounts.

Andrew Fitzgerald

Vice President, Global Account Based Marketing at Kyndryl

Key team members

Guy Phillips

Global Director of Learning & Development

Don't settle for average

Seize the opportunity to unlock your full potential with Momentum ITSMA’s ABM Certification and Mentoring Program