We’re here to help you outperform the market

Our consulting, research and learning services help build go-to-market teams, optimize strategic accounts, and gain greater market share.

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We know what works, what doesn’t, and what’s next

We launched the concept of Account-Based Marketing (ABM) in 2003. Since then, we have enabled clients to break growth records, doubling NPS, and increasing sales velocity. We have certified and supported more than 3,000 practitioners around the world. And we have delivered significant revenue growth for clients.

Over this time, we’ve gained a deep understanding of the Global 2000 and decades of experience helping sales and marketing leaders grow their accounts. Our practices have deep domain expertize in technology, financial services, and professional services.

Winning, growing and retaining the most valuable client relationships

We use our proprietary data from the Momentum ITSMA Customer Buying Index® (CBX), our ABM Benchmarking Study (ABX) and our Marketing Performance Study (MPX) to drive best practice and deliver impact.

Our evidence-based frameworks and assessments help build organization capability and individual competency.

Oragnization Assessments

  • Marketing Maturity Framework & Assessment
  • ABM Adoption Framework & Assessment
  • Thought Leadership Framework & Assessment

Individual Competency

  • ABM Competency Assessment
  • Service Marketing Competency Assessment
  • Solutions Marketing Competency Accessment

Our ‘everyone wins’ purpose drives everything we do

By giving our people the opportunities, culture, and capabilities they need to succeed, we increase the impact they have for you. Put simply, everyone wins.
We are proud to be placed as Top 50 in the Best Companies 2022 with outstanding levels of workplace engagement, and Flexa Top 100 status for our level of flexibility.

Outstanding Best Company in 2022

Our people have spoken and we’re number 37 on Best Companies list.

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" Momentum ITSMA’s work is not only emotive but it’s on message and resonates with customers. We achieved connections that we did not think possible and, importantly, generated revenue as a result.

Jane Mackenzie-Lawrie

VP, Site Training Solutions and Global Events