Case Study
Collaborative ABM as a Business Accelerator
Google Cloud Gets Close to Sales and the Customer to Win Big
B2B Marketing
Blog
The 10 most influential women in B2B Marketing right now
For international women day we’re celebrating B2B Marketing’s 10 most influential women in 2023 embracing equity. These women are using their position, time, and expertise to drive awareness and change gender equality.
Blog
B2B Companies need to ditch the pitch and start helping
The truth is, nobody really likes a sales pitch. But what is a B2B marketer supposed to do when their whole job description is to lead people to buy what their company offers?
Article
C-Suite Marketing: Carmen Simon on brain science, B2B marketing, and memorable communication
Rob Leavitt talks to Dr. Carmen Simon about the brain on marketing and how B2B marketers can create memorable business messages.
Article
B2B Marketers Helped Lead the Way Through an Historic Year and They’re Shaping What’s Next
The onslaught of COVID changed almost all of our practices on a dime in March and the lessons learned over the next few months were hard won...
Article
What’s in Your Personalization Toolbox?
We asked marketers what impact personalization has on business metrics: Personalization has the strongest impact on client engagement and relationships.
Article
B2B Marketing in 2019: More Influence, but What About Budgets?
Once upon a time B2B marketing was considered the poor relation compared to sales. Fast-forward to today, and we see responsibilities and influence growing.