Future trends in content marketing
With technology changing rapidly and markets in a state of flux, marketers have a lot to navigate, live up to, and prove.
Research Publications
With technology changing rapidly and markets in a state of flux, marketers have a lot to navigate, live up to, and prove.
Research Publications
Winning over a cautious buyer isn’t about what solutions you have. It’s about how well you understand your client’s environment and how you use that intelligence to engineer a deal too good to pass up.
Research Publications
A new study reveals why content design is the key to boosting engagement and results in the age of generative AI and tightening budgets.
Article
The Value of B2B Thought Leadership Survey gauges how the current economic climate is shaping senior executives’ needs and objectives.
Research Publications
In our latest Breaking the Bias podcast, Kimberly Fay Boucher, MIT Lecturer and Social Enterprise Activist, explores the power of self-belief, the impact of mentorship, and why an organization’s culture of inclusion must be instilled from the top down.
Podcast
ABM programs can mistakenly be positioned as demand generation initiatives, with serious consequences on performance.
Podcast
Kyndryl is a business that was founded and structured around implementing ABM right from the start. In our latest ABM podcast, Andrew Fitzgerald, Vice President of Global Account-Based Marketing explains “The Kyndryl Way” and why it was so important to design a marketing function with strategic clients at its core.
Podcast
Understanding and properly wielding generative AI is essential for adding value in ABM. We'll be digging deeper into this at Marketing Vision 2023.
Blog
In the world of ABM and alliances, there’s a clear mantra: one team, one strategy, one goal. In our latest ABM podcast, Pooja Golechha, Senior Manager Partner Marketing and Account-Based Marketing at Pega, explains why uniting from day one creates a robust foundation for success.
Podcast
October is Black History Month, so we want to ‘Salute our Sisters’ by recognizing and honoring the remarkable achievements of some of the most influential and inspiring black women in sales and marketing.
Blog
To celebrate the launch of Alisha Lyndon's book, The ABM Effect, she's joined by contributor and best-selling author, Don Peppers, on our latest podcast.
Podcast
Momentum ITSMA’s latest Client Buying Index (CBX) research reveals some fascinating insights about how the B2B buying landscape is evolving, with cautious buyers demanding more innovation and greater collaboration from their suppliers.
Blog
In the world of B2B marketing, few strategies have gained as much traction as ABM. This highly personalized approach has not only transformed the way businesses connect with their most valuable customers but also ushered in a new era of marketing sophistication.
Blog