Blog
Thoughts on the Cautious Buyer
The latest Client Buying Index research shows buyers are sceptical and treading carefully. What does that mean for marketers?
Research
Article
The Value of B2B Thought Leadership Survey 2023: Be a voice, not an echo – how surveys hold sway with the C-suite
Not producing thought leadership simply isn’t an option. But the million-dollar question is: does yours compel your target audience to take action?
Article
CBX Survey: How to Win Over the Cautious Buyer
Winning over a cautious buyer isn’t about what solutions you have. It’s about how you use insight to engineer a deal too good to miss.
Event
On-Demand Webcast: Keys to Improve the Client Experience and Deepen C-level Executive Relationships
Join us on March 9th, 2023, at 11:00AM ET.
Blog
Marketers beware: buying cycles are shifting dramatically
In this bonus episode of the ABM Podcast, we discussed the findings from our latest Customer Buying Index (CBX®). Check out some of the highlights now!
Article
The 2022 Momentum ITSMA Customer Buying Index (CBX) – Wave 2
'Forging a Clear Path for Growth' outlines all of the findings survey and offers recommendations for solution providers and B2B marketers who seek to drive sustained growth.
Blog
Prospering in an Age of Volatility: 10 Key Recommendations for your ABM Program in 2023
In this report, we draw on the latest findings of Momentum ITSMA's [CBX® Research Study] to examine how these shifts are impacting your most important accounts.
Article
How Marketing Can Drive Sustained Growth In An Economic Downturn
Find out more about how we used data from the spring 2022 wave of our Customer Buying Index (CBX) research to provide pointers to successfully navigating an economic downturn.
Article
Two Ways B2B Marketers can Differentiate Their Company in a Competitive Market
Read about the single most important insight from How Executive Buying Behavior & Preferences are Changing: Momentum ITSMA’s 2022 CBX Research [wave 1].
Article
Marketing in the Age of Anxiety: how to respond to the new enterprise mindset
The findings from Momentum ITSMA's latest CBX® revealed the anxieties plaguing C-suite leaders following a year of reactive technology purchases and organisational pivots...
Article
The enterprise buying team: who’s on it and how to communicate with them
If there is one finding from the latest wave of our CBX™ that has resonated more than any other, it's this: the average size of a buying team for a $3m+ technology investment is 14 people. Find out who is buying and how to communicate with them.
Article
A wake up call for sales and marketing
Momentum ITSMA's Alisha Lyndon sat down with Antonia Wade, CMO at Capita, to discuss the latest findings from 2020’s third wave of The Momentum ITSMA CBX and find out why this marketing leaders thinks it’s a wake up call.
Podcast
The Momentum ITSMA Customer Buying Index™ Series: Tony Miller
Tony Miller former Marketing VP at Disney and Marketing Director at WW joins us on the ABM Podcast as a part of the Momentum ITSMA CBX series.