Transforming global financial leader’s offer for significant growth
By responding quickly to a high-stakes situation, we transformed our client's offer leading to substantial growth.
Case Study
Implementation: Exec Engagement strategy
A top account strategy requires stronger focus on executive-level connections. However approaches to executive engagement are often limited, fragmented, and sales-focused.
While ABM development has provided a new foundation for innovation-oriented executive engagement, more is needed to develop a stronger, integrated, cross-functional approach to executive engagement.
44% of enterprise buyers in North America see executive volatility making decisions more difficult, compared to 21% in APAC and 15% in EMEA*
We are experts in designing and implementing an integrated executive engagement strategy with the right balance for both breadth and depth of relationship. This approach moves away from random acts of marketing and isolated one-off tactics to engage. We’ve developed framework for measuring the strength of executive relationships across five stages:
Using these metrics, we’ll help you identify areas for improvement. We’ll work with you to identify a portfolio approach, with multiple ways to engage, connect, and built trust. With every executive connection becoming a moment of truth, we’ll help to design a program to orchestrate the executive experience.
In a landscape where executive engagement is a strategic necessity, we’ll help you navigate the way.