Getting to market-beating growth

Through our services we enable you to embed a customer-first mindset, truly understand your markets, and build the right capabilities to drive market-beating growth.

Getting to market-beating growth

Strategic vision, hands-on services

Our services provide you with complete support, from building the first foundations of an account-based strategy to transforming go-to-market across your sales and marketing operation.

We help you understand fast-changing markets, accounts, and buyer behavior so you get to prioritize opportunities, accelerate pipeline, and improve win rates.

We are here for you, every step of the way.

" Momentum ITSMA’s key strength is their strategic thinking. They’ve made a huge contribution to our major business wins.

Iulia Balan

Managing Director, Segments & Solutions Marketing

One team, many experts

As the pioneers of ABM, we bring together teams of deeply experienced experts from consulting, research, learning, and marketing services.

Our approach helps you put customers at the center of your strategy. All of our programs are supported by unique insights into your customers and built on research-backed frameworks.

Trusted by the world’s leading businesses, we have driven over $100 billion in revenue growth and supported over 3,000 sales and marketing professionals from across technology, telco, financial, and services sectors.

Companies are investing in ABM because it works; most programs are driving substantial business impact

Business impact with ABM

The value of ABM moves far beyond lead generation. Most programs are seeing measurable improvements across a range of account, sales, and organizational objectives.

90%

Active engagement with selected accounts

84%

Pipeline growth

77%

Revenue growth

72%

ABM delivers higher ROl than other types of marketing

66%

ABM is significantly improving marketing and sales alignment

Data and insights from: ‘Elevating ABM: Building Blocks for Long-Term Growth 2022 — ABM Benchmark Study’ by Momentum ITSMA and ABMAL Leadership Alliance