Accelerating GTM in financial services for BT Global
BT Global needed to consolidate a range of solutions into a cohesive value proposition tailored for banking and financial services accounts.
Growth and market dominance are the goals every organization aspires to achieve. However, realizing these objectives demands more than just ambition – it needs a well-thought-out and comprehensive Go-to-Market (GTM) strategy.
An effective GTM strategy goes beyond pursuing short-term opportunities; it involves a deep understanding of customer needs, a thorough analysis of the competitive landscape, and a keen awareness of your organization’s strengths and weaknesses. Without a robust GTM strategy, valuable time and resources can be squandered on initiatives that fail to deliver tangible results.
This is where Momentum ITSMA steps in to guide and empower you on your growth journey. With our expertise in crafting result-driven GTM strategies and translating them into actionable plans, we serve as a catalyst for your success. Whether you’re launching an innovative solution, targeting a specific industry sector, or expanding into new territories, our wealth of knowledge will accelerate your path to growth.
At the core of our approach lies the pursuit of valuable insights into your market dynamics. Our dedicated research teams diligently explore and analyze market trends, identify relevant competitors, and gain a deep understanding of your potential customers’ needs, attitudes, and behaviors. Armed with this vital knowledge, we work with you to build a customized strategy that aligns with your short-term objectives and long-term aspirations.
41% of enterprises awarded work to new providers in 2022, compared to just 23% in 2018.*
We firmly believe that successful GTM strategies flourish in environments of collaboration and alignment. As your trusted partner, we work diligently with your key stakeholders, ensuring that your entire organization is on board and ready to contribute to the execution of the plan. From identifying your target audience to defining your competitive positioning, crafting compelling messaging, and selecting the most effective channels and tactics, we optimize your resources and maximize your impact.
" Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. Momentum ITSMA’s allowed us to address multiple objectives.
" We’ve engaged Momentum ITSMA to support us on numerous projects and they’ve always delivered excellent results.
Head of Group Enterprise Marketing, Vodafone
" Momentum ITSMA have played an important role throughout the process of planning, launching and growing Centrica Business Solutions.
Head of Marketing, Centrica Business Solutions
Get in touch to discuss how we can outperform the market together.