Consulting: GTM Strategy

Crafting GTM strategies to drive growth

With 81% of organizations* saying they’re more interested in collaborating with providers at all stages of the buying cycle, developing a partner GTM strategy aligned to your customers’ needs is crucial.

Growth and market dominance are the goals every organization aspires to achieve. However, realizing these objectives demands more than just ambition – it needs a well-thought-out and comprehensive Go-to-Market (GTM) strategy.

An effective GTM strategy goes beyond pursuing short-term opportunities; it involves a deep understanding of customer needs, a thorough analysis of the competitive landscape, and a keen awareness of your organization’s strengths and weaknesses. Without a robust GTM strategy, valuable time and resources can be squandered on initiatives that fail to deliver tangible results.

This is where Momentum ITSMA steps in to guide and empower you on your growth journey. With our expertise in crafting result-driven GTM strategies and translating them into actionable plans, we serve as a catalyst for your success. Whether you’re launching an innovative solution, targeting a specific industry sector, or expanding into new territories, our wealth of knowledge will accelerate your path to growth.

At the core of our approach lies the pursuit of valuable insights into your market dynamics. Our dedicated research teams diligently explore and analyze market trends, identify relevant competitors, and gain a deep understanding of your potential customers’ needs, attitudes, and behaviors. Armed with this vital knowledge, we work with you to build a customized strategy that aligns with your short-term objectives and long-term aspirations.

41% of enterprises awarded work to new providers in 2022, compared to just 23% in 2018.*

We firmly believe that successful GTM strategies flourish in environments of collaboration and alignment. As your trusted partner, we work diligently with your key stakeholders, ensuring that your entire organization is on board and ready to contribute to the execution of the plan. From identifying your target audience to defining your competitive positioning, crafting compelling messaging, and selecting the most effective channels and tactics, we optimize your resources and maximize your impact.

Source: Momentum ITSMA Client Buying Index, 2022


  • Maximize return on investment by ensuring resources are focused on the biggest opportunities
  • Scalable, targeted growth strategies that enhance competitive positioning and differentiation
  • Accelerated time to market for new solutions to drive revenue growth
  • Get a deeper understanding of your market, your customers, and your competitors
  • Build greater internal alignment across all GTM functions – delivering increased efficiency and effectiveness


  • Market, customer, and competitor research
  • Go-to-Market strategies
  • Vertical-, geography- or solution-specific Go-to-Market plans
  • Value propositions and messaging
  • Go-to-Market toolkits and sales enablement resources

" Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. Momentum ITSMA’s allowed us to address multiple objectives.

Anton Roe


" We’ve engaged Momentum ITSMA to support us on numerous projects and they’ve always delivered excellent results.

Sam Hoyland

Head of Group Enterprise Marketing, Vodafone

" Momentum ITSMA have played an important role throughout the process of planning, launching and growing Centrica Business Solutions.

Simon Farr

Head of Marketing, Centrica Business Solutions

Key team members

Phil Brown

Head of GTM Consulting

Olivia Bradley

Client Services Director

Cate Sutherland

Consulting Director

Momentum ITSMA

Lori Weiner

Principal, Marketing Research

Robert Hollier


Momentum ITSMA

Looking to launch a new solution or refresh your GTM strategy?

Get in touch to discuss how we can outperform the market together.