B2B Marketing
Mark Wellings
January 10, 2024
The Value of B2B Thought Leadership Survey gauges how the current economic climate is shaping senior executives’ needs and objectives.
A clear pattern – insights, actions, and help – is echoed throughout this report, and is the beating heart of valuable thought leadership: business leaders want to understand their customers better, figure out what to do, and then get help implementing solutions.
How effectively does your thought leadership address client problems with data-backed solutions? Are you adapting to the changing landscape with agility and personalized approaches?
Thought leadership experts from PwC and international law firm Simmons & Simmons share their advice on getting the most from your content without increasing your budget or resources.
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