Article
Building a Successful Partner Ecosystem Starts with a Strong Foundation
Julie Schwartz, Senior Vice President, Research at Momentum ITSMA, gets to know her new colleague, Phil Brown, Momentum ITSMA's Head of Go-To-Market (GTM) Consulting.
Go-to-Market Strategy
Podcast
Why aren’t more women calling the shots in tech?
In this episode, we discus how to champion underrepresented groups in tech and improve your negotiation skills while remaining authentic.
Article
Give buyers the right marketing content at the right time
Marketers need to understand not just how customers want to engage with content, but when. The trickiest part? It changes throughout the buying cycle...
Blog
An exciting new chapter
Now is the time to start an exciting new chapter. OneGTM’s acquisition by Momentum ITSMA gives clients and staff access to a host of new benefits.
Blog
Elephants, Unicorns, and ABM in Challenging Financial Times
Change is good for ABMers – especially agile ones. While recent economic changes aren’t necessarily positive, they are a reality every organization is facing. Here are some considerations for your team as you address this new reality.
Blog
How Skybox Security Enabled Account Based Everything
Claire Darling, CMO at Skybox Security says her company’s marketing and business strategy is 100% account based, however it is not the typical one-to-one ABM approach...
Blog
Standing tall in the land of giants
In this article we will look at why there’s always opportunity for tech challengers and how they can thrive alongside the giants.
Blog
Five things you should know about your enterprise buyer
Buyer persona intelligence can equip you and sales with more objective and authoritative insights. Here are five things you should know about your enterprise buyer.
Article
Kyndryl’s account-based growth journey
Kyndryl’s Clara Belalcazar, CMO, Americas, reveals why account-based marketing is key to helping this billion-dollar company fulfil ambitious growth plans.
Press Release
Finalists Announced for the 2022 Marketing Excellence Awards
B2B marketing leaders will be recognized on October 25 for standout performance across marketing programs at this year's Marketing Vision conference on October 24-26.
Article
Inside IBM’s global account-based marketing program
Phil Crompton VP of Industry Marketing, Worldwide at IBM, explains how ABM at IBM went from a small-scale pilot to a global program with over 250 clients.
Blog
Channels are going vertical, vendors need to get aligned
In our recent eGuide, The Power of Verticals, we highlighted the growing importance of vertical specialisation as a way to differentiate and protect margins. The IT channel is at the forefront of this trend. Over half of MSPs now specialise their services for specific industries, with healthcare, finance and legal being the most popular.(1) In this article we look at what is driving this shift and why it’s essential that vendors get aligned.
Blog
Why vertical GTM is on the up
For B2B tech firms, focusing go-to-market activities around key verticals isn’t a new approach, but significant market trends are making it an increasingly important one.