In the world of ABM and partner marketing, there’s a clear mantra: one team, one strategy, one goal. Alignment is critical to capturing the full value of this exciting, and growing, application of ABM.
Blog
Despite the unquestionable importance of partner-driven go-to-market strategies and ABM initiatives, they’ve traditionally operated in separate organizational silos. However, a transformative shift is in progress, fueled by client demands for heightened synergy among their suppliers.
Article
Momentum ITSMA’s latest Client Buying Index (CBX) research reveals some fascinating insights about how the B2B buying landscape is evolving, with cautious buyers demanding more innovation and greater collaboration from their suppliers.
Blog
Insights into addressing the complexities of the proliferation of partner business models and the nature of partnering which has become increasingly multi-dimensional and challenging.
Event
Over the last few years, the B2B tech industry has been buzzing with discussions about the shift from transactional partner channels to collaborative partner ecosystems. While the hype has often outpaced the reality, evidence suggests the concept is finally translating into tangible changes on the ground.
Blog
Julie Schwartz, Senior Vice President, Research at Momentum ITSMA, gets to know her new colleague, Phil Brown, Momentum ITSMA's Head of Go-To-Market (GTM) Consulting.
Article
In this episode, we discus how to champion underrepresented groups in tech and improve your negotiation skills while remaining authentic.
Podcast
Marketers need to understand not just how customers want to engage with content, but when. The trickiest part? It changes throughout the buying cycle...
Article
Now is the time to start an exciting new chapter. OneGTM’s acquisition by Momentum ITSMA gives clients and staff access to a host of new benefits.
Blog
Change is good for ABMers – especially agile ones. While recent economic changes aren’t necessarily positive, they are a reality every organization is facing. Here are some considerations for your team as you address this new reality.
Blog
Claire Darling, CMO at Skybox Security says her company’s marketing and business strategy is 100% account based, however it is not the typical one-to-one ABM approach...
Blog
In this article we will look at why there’s always opportunity for tech challengers and how they can thrive alongside the giants.
Blog
Buyer persona intelligence can equip you and sales with more objective and authoritative insights. Here are five things you should know about your enterprise buyer.
Blog