Alisha Lyndon, CEO, Momentum ITSMA, shares her thoughts on this pivotal moment in marketing history.

To take your ABM program to the next level and deliver material impact for your firm and your clients, you need a high-performance culture, agility, and strong leadership. Our special guest speaker Jamil Qureshi will explore the pivotal role of leadership, passion and self-mastery in making change take root and results speak for themselves.

Jamil has worked as a performance psychologist with some of the highest profile sporting figures in the world including the European Ryder Cup team of 2006, the England Ashes winning squad, Premier League football clubs as well as the LA Lakers and New York Knicks. An expert in the psychology of enhancing performance, Jamil is a world recognized speaker on all aspects of the psychology of leadership, attitudes, improving people, cultural change techniques, and employee engagement.

This insightful fireside discussion with Dr Charles Doyle, former CMO, Arup, will challenge your thinking and reimagine the future of client growth. We’ll discuss why the label “account-based marketing” is misunderstood and misused, and what marketing would look like if you understood clients so deeply, empathized with them so effectively and inspired them so strongly, that they couldn’t imagine working with anyone else.

Our breakout sessions are tailored to your organization’s maturity level. “Early Stage” focuses on how to adopt a client-centric model, while “Advanced Stage” focuses on scaling existing client-centric strategies. Choose the session most relevant to you. (Subject to availability)

Early Stage

In this breakout session designed for marketing leaders wanting to shift from product or service-based go-to-market models to client-centric models, you’ll hear how a global technology organization is doing just that to drive client success. You’ll have ample opportunity to ask questions and brainstorm ideas for how to replicate this success in your organization.

Advanced Stage

In this breakout session designed for teams who are advanced in their client-centric marketing strategy, you’ll hear how to take a client-centric strategy to the next level to deliver market-beating growth. We’ll explore how one organization applied principles from its top account program to go from mass-marketing to 10,000 accounts to treating each account as markets in their own right. You’ll have ample opportunity to ask questions and brainstorm ideas for how to replicate this success in your organization.

Dig into the tactics that align sales and marketing for maximum client-centricity and client-driven growth. This panel discussion hosted by Demandbase and featuring top leaders from technology, financial services and professional services organizations explores the impact alignment has on ABM programs and how you can fully integrate your approach to client relationships.

Generative AI is the hottest buzzword in the industry right now. Is it the tool that will usher in the next stage of account-based marketing where the client is front and center always, or will it dilute efforts and prevent sales and marketing from reaching the client-centricity they’re striving for?

Our breakout sessions are tailored to your organization’s maturity level. Choose the session most relevant to you. (Subject to availability)

Early Stage

Adam Bennington, Head of Consulting, EMEA, Momentum ITSMA, leads this breakout session that shows you the power of a marketing program augmented by generative AI.

Advanced Stage

Guy Phillips, Global Director of L&D Services, leads this workshop on generative AI using our pioneering 7-step methodology. You’ll learn how to engineer prompts, fine-tune results, and get the most from the tech.

At a time when trust is at an all-time low, hear from C-suite buyers what builds confidence and conviction in the client-provider relationship, which messages resonate, and the provider tactics that make an impact. Featuring buyers from across tech, financial services and professional services firms.

Natasha Davydova, CIO, AXA
Craig Walker, former-SVP in the Office of CEO, Salesforce

Facilitated by Andrew Rogerson, Head of Professional Services, Momentum ITSMA

Alisha Lyndon, CEO, Momentum ITSMA