Press Release
2023’s must read ABM book
We're thrilled to be launching this highly requested book, The Executive's Guide to Account-Based Marketing
Account-based marketing
Article
Six things ABM leaders do better
Even ABM leaders are just beginning to deliver cohesive, multichannel experiences across human and digital touchpoints. The good news is, here are six surefire ways to level up your ABM programs.
Article
Elevating ABM: Building Blocks for Long-Term Growth
The 6th annual Momentum ITSMA & ABM Leadership Alliance benchmark study provides an essential review of how we’re doing with ABM in today’s context and identifies three areas in which the most successful programs stand apart from the rest.
Podcast
Momentum ITSMA: What decision makers want from providers
In this episode of the ABM Podcast, our experts convene to unpack what's changing for executives and across enterprise buying cycles.
Blog
ABM allowed me to use other parts of my brain
ABM isn't the answer to every marketing challenge, but it incorporates enough elements to keeps things constantly fresh for inquisitive individuals like Eric Martin.
Article
The Best of ABM: Resources for 2018 Planning
We’ve spent a lot of 2017 looking into the practicalities of moving to a blended approach, and have a wealth of ABM resources to guide your thinking and planning as you move in that direction.
Article
Social Media for ABM: A New ITSMA-MomentumABM Podcast
ITSMA podcast, Practicing ABM, jointly produced with MomentumABM, digs into the opportunities and challenges of using social media to strengthen account-based marketing...
Article
Leveraging Social Media to Accelerate ABM
Social media is now an essential part of nearly every marketer’s tool box. But what’s the role for social specifically in account-based marketing (ABM)?
Article
Keeping Up with Digital Transformation: New Data for Marketers
As B2B marketers shift ever more resources toward positioning themselves as leaders in digital transformation, keeping up with the actual state of the market is essential.
Article
Creating Personalized Customer Experiences with Conversational Marketing
Copulsky explains why conversational marketing is destined to become a top digital priority for B2B marketers and offers tips for getting started.
News
Global Solution Providers Have Captured the Early Lead for Mindshare with Enterprise Buyers for Digital Transformation Solutions
ITSMA's new brand tracking study for providers of digital transformation services and solutions, Positioning for Digital Leadership, finds IBM, Accenture, and Cognizant as the brand equity leaders.
Article
Global Providers Dominate in Brand Leadership for Digital Transformation
As investments in digital transformation continue to mount, a handful of global solution providers have taken a lead in the minds of senior executive buyers.
Article
ABM: Evolving to a Bright Future
What's the potential impact of economic, technological, and social trends on how we operate? Executives with advanced ABM programs brainstormed the future of ABM.