A practical guide for using generative AI in Account-Based Marketing | Forbes
Generative AI continues to dominate discussions in 2024. In the fast-paced world of enterprise buying, gen AI looks to be a game-changer.
Forbes
Generative AI continues to dominate discussions in 2024. In the fast-paced world of enterprise buying, gen AI looks to be a game-changer.
Forbes
When a brand is rooted in history, how can you stay relevant and drive innovation without losing client trust and loyalty?
Blog
In the second of our three-part series, we explore how professional services firms can leverage and trust AI in key client programs.
Blog
In this episode, we explore what it will take to win in a world where AI’s rewriting the charter for marketing.
Podcast
In the first of a three-part series, we explore how professional services firms can leverage AI to outperform the market.
Blog
Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art.
Podcast
For 2024, expectations for Account-Based Marketing are riding at an all-time high. But the landscape is evolving, so it’s crucial to know and understand the dynamics to maximize ROI.
Forbes
A new study reveals why content design is the key to boosting engagement and results in the age of generative AI and tightening budgets.
Article
When tightly interwoven, ABM and brand initiatives emerge as corporate strategy game-changers for growing accounts.
Blog
ABM programs can mistakenly be positioned as demand generation initiatives, with serious consequences on performance.
Podcast
As organizations embed account-based strategies company-wide, Kyndryl is a rare example of a business that has embraced this approach from the outset.
Blog
Kyndryl is a business that was founded and structured around implementing ABM right from the start. In our latest ABM podcast, Andrew Fitzgerald, Vice President of Global Account-Based Marketing explains “The Kyndryl Way” and why it was so important to design a marketing function with strategic clients at its core.
Podcast
Discover the 2023 Global State of ABM benchmark report from Momentum ITSMA and the ABM Leadership Alliance.
Article