Blog
B2B Companies need to ditch the pitch and start helping
The truth is, nobody really likes a sales pitch. But what is a B2B marketer supposed to do when their whole job description is to lead people to buy what their company offers?
Account-based marketing
Blog
Three ways to navigate an economic downturn
In this wide-ranging panel discussion, EY's Sarah Alspach and Fujitsu's Joachim Box share how they’re responding to a more challenging economic climate during our recent members-event.
Blog
ABM Beyond Revenue: The Other Two R’s
The exploding interest in account-based marketing (ABM) is mostly about revenue, but research from ITSMA and the ABM Leadership Alliance highlights substantial improvements in reputation and relationships with ABM programs, as well. Focusing on the 3 R's of strategic marketing has always been important for ABM, but it's even more important today.
Event
Upcoming Webcast: Building on ABM Success: Six Keys to Long-Term Success
Join Rob Leavitt and Adam Bennington on December 15th for a deep dive into the new study and to learn the six key initiatives ABMers should emphasize in 2023 and beyond.
Blog
Prospering in an Age of Volatility: 10 Key Recommendations for your ABM Program in 2023
In this report, we draw on the latest findings of Momentum ITSMA's [CBX® Research Study] to examine how these shifts are impacting your most important accounts.
Blog
Enterprise Buyers are shifting behaviors in a volatile marketplace
Forging a Clear Path for Growth, The Momentum ITSMA Customer Buying Index 2022, Wave 2 examines changes in enterprise buyer behavior during a time of economic uncertainty and marketplace disruption.
Blog
Account-Based Growth Requires Care and Feeding
So many organizations confuse a personalized email with ABM that the true intent of account-based growth strategies have gotten lost.
Blog
Three questions to ask before scaling an ABM program
Have you considered these three critical questions before committing to account-based growth as a business strategy?
Article
4 tips for creating a team of ABM superstars
There's a dearth of marketing talent — but looking beyond hard skills could be the answer. Here's 4 tips for creating a team of ABM superstars
Blog
ABM in the metaverse
The metaverse could fundamentally change account-based marketing tactics. Here's our view of how ABM might look in the virtual world
Article
ABM trends and tactics to watch in 2022
Momentum ITSMA's Selin Paeck shares her thoughts on the trends that will shape ABM in 2022, from the demise of browser cookies to the rise of AI
Article
How do I introduce ABM into my B2B strategy?
With crowded channels and digital spaces, cutting through the noise is as important as the share of your voice in the market. ABM could be the answer
Blog
What can ABMers learn from Netflix’s Sex Education?
Netflix's coming-of-age comedy series 'Sex Education' is an unlikely source of ABM tips. Don't believe us? Vincent Rousselet reveals all...