Podcast
One to One: Back to the future of ABM
To celebrate the launch of Alisha Lyndon's book, The ABM Effect, she's joined by contributor and best-selling author, Don Peppers, on our latest podcast.
Podcasts
The Account-Based Marketing and Breaking the bias podcasts are brought to you by Momentum ITSMA. Designed as collections of conversations with sales and marketing leaders from across our industry, the ABM Podcast aims to share thoughts and practical tips to growing your most valuable customers whilst Breaking the bias aims to shine a light on and share stories of workplace empowerment.
Blog
ABM: Beyond the buzzwords
In the world of B2B marketing, few strategies have gained as much traction as ABM. This highly personalized approach has not only transformed the way businesses connect with their most valuable customers but also ushered in a new era of marketing sophistication.
Blog
Talking inclusion is simple, making it real is tough
Inclusivity isn’t just a buzzword – it needs deliberate actions and even seemingly small gestures can have a profound impact.
Podcast
State Street: Talking inclusion is simple, making it real is tough
Childhood lessons of inclusion often fade as we grow. However, Katelyn Sullivan, State Street's VP of Marketing, stresses its importance in adulthood. In this Breaking The Bias Podcast, she discusses the challenges and mentors that fueled her passion for diversity.
Podcast
Redwood Logistics: Turning prospects into clients
Successful ABM comes when client-centricity takes center stage. In our latest ABM podcast, Arlyn Knox, Chief Marketing Officer at Redwood Logistics, talks about the power of putting customers at the forefront and how nurturing deep relationships can turn prospects into clients.
Podcast
Snowflake: Unpacking the Power of ABM
In this podcast Hillary Carpio, Senior Director of ABM at Snowflake, discusses how combining agile methodologies with scalable ABM practices helps to successfully navigate the challenges of the enterprise market, creating meaningful connections and driving revenue growth.
Podcast
NTT DATA and IBM: There’s no off-the-shelf solution for diversity
In this Breaking the Bias Podcast, recorded live at the Marketing Leadership Forum in Napa Valley, we talk to Mona Charif, NTT DATA and Sharon Driscoll, IBM, to explore the complexities and the power of diversity.
Blog
There’s no off-the-shelf solution for diversity
While one person’s definition of diversity may differ from another’s, we’re united in our collective responsibility for fostering equity and inclusion in the workplace – and beyond.
Podcast
Embedding ABM with MEA finalists IBM and Microsoft
To celebrate the 50th episode of our ABM Podcast, we honor the outstanding achievements of the 2022 Marketing Excellence Awards (MEA) Gold Winner Cheryl Caudill, Global Program Office Leader at IBM, and finalist Ankica Jedry, Scaling Account Based Engagement Lead at Microsoft. As the deadline for submissions to this year’s Marketing Excellence Awards nears, Cheryl and Ankica share their inspirational journeys of embedding ABM within their organizations, and the approaches that led to their success.
Podcast
Amazon: To see a change in equality we must be part of making it happen
In this podcast, Mitali Gohel, Amazon, and co-founder of Women in Tech, shares advice on her passionate journey of promoting equity and inclusion, championing women in leadership, and joining forces with other advocates of equality to be a powerful force in bridging the diversity gap in tech.
Podcast
Microsoft: Applying ABM to partner marketing
In this podcast, Keith Pranghofer, Director of Marketing, ISV Partnerships at Microsoft, discusses the role ABM can play, why organizations need a more outcome-based approach, and the importance of partner orchestration across the entire customer lifecycle.
Podcast
The Bridge Group: Building Up the Next Generation of Sales Teams
In this podcast, Sally Duby, Chief Sales Officer at The Bridge Group, explores why we not only need to educate top decision makers, but convince women that sales is their place to shine too.
Podcast
Momentum ITSMA: What should your ABM look like in 2023?
In this podcast, Rob Levitt, Senior Vice President of Advisory, and Chief Customer Officer, Will Nicholls, share key insights from our global benchmarking study to help elevate your ABM in 2023.