Podcasts

The Account-Based Marketing and Breaking the bias podcasts are brought to you by Momentum ITSMA. Designed as collections of conversations with sales and marketing leaders from across our industry, the ABM Podcast aims to share thoughts and practical tips to growing your most valuable customers whilst Breaking the bias aims to shine a light on and share stories of workplace empowerment.

Podcast

Embedding ABM with MEA finalists IBM and Microsoft

To celebrate the 50th episode of our ABM Podcast, we honor the outstanding achievements of the 2022 Marketing Excellence Awards (MEA) Gold Winner Cheryl Caudill, Global Program Office Leader at IBM, and finalist Ankica Jedry, Scaling Account Based Engagement Lead at Microsoft. As the deadline for submissions to this year’s Marketing Excellence Awards nears, Cheryl and Ankica share their inspirational journeys of embedding ABM within their organizations, and the approaches that led to their success.

Podcast

Amazon: To see a change in equality we must be part of making it happen

In this podcast, Mitali Gohel, Amazon, and co-founder of Women in Tech, shares advice on her passionate journey of promoting equity and inclusion, championing women in leadership, and joining forces with other advocates of equality to be a powerful force in bridging the diversity gap in tech.

Podcast

Microsoft: Applying ABM to partner marketing

In this podcast, Keith Pranghofer, Director of Marketing, ISV Partnerships at Microsoft, discusses the role ABM can play, why organizations need a more outcome-based approach, and the importance of partner orchestration across the entire customer lifecycle.

Podcast

The Bridge Group: Building Up the Next Generation of Sales Teams

In this podcast, Sally Duby, Chief Sales Officer at The Bridge Group, explores why we not only need to educate top decision makers, but convince women that sales is their place to shine too.

Podcast

Momentum ITSMA: What should your ABM look like in 2023?

In this podcast, Rob Levitt, Senior Vice President of Advisory, and Chief Customer Officer, Will Nicholls, share key insights from our global benchmarking study to help elevate your ABM in 2023.

Podcast

NetApp: Building a diverse sales team

In this podcast, Alisha is joined by Jackie McKinley, Vice President for US Enterprise Sales at NetApp, to share how to build and empower effective sales teams.

Podcast

AWS: Account-based Marketing is not a once size fits all

In this podcast, Alisha is joined by Eric Martin, Account-Based Marketing Lead at AWS, to explore the core principles of ABM and differences in developing Account-Based Marketing for two technology giants.

Podcast

Own your career and value

Angie Vaux, Founder & CEO of the Women in Tech forum, shares her advice for those looking to break the glass ceiling and elevate their careers in the technology industry.

Podcast

Accenture: Success with pursuit-based marketing

Stephanie Winters McConnell, Managing Director, Marketing + Communications - Global Sales and Strategic Accounts, explains Accenture’s venture into pursuit-based marketing.

Podcast

Helping more women thrive in engineering

In this podcast, the Mentor for Women In Tech discusses the importance of role models, how women can increase their sense of belonging in a male-dominated industry and what businesses must do to better embrace female talent.

Cover image: Helping to transform IT services provider

Podcast

Building the Marketing Engine to power growth for a $19B Start-up

Kyndryl’s Chief Marketing Officer for the Americas, describes the challenge of assembling a new team, pivoting to an account-based growth strategy, and fine-tuning their cultural values.

Podcast

Harness the power of being you

In this episode of Breaking the bias, Head of Marketing at FM Global shares her thoughts on how finance is finally breaking the mould, and why our superpower is also our kryptonite.

Podcast

AKAM: Getting key account management right

Diana Woodburn, Chairman of the Association for Key Account Management, shares her insights about Key Account Management (AKAM) which she has learnt from over 20 years in the field.

Next Items

Embedding ABM with MEA finalists IBM and Microsoft

Amazon: To see a change in equality we must be part of making it happen

Microsoft: Applying ABM to partner marketing

The Bridge Group: Building Up the Next Generation of Sales Teams

Momentum ITSMA: What should your ABM look like in 2023?

NetApp: Building a diverse sales team

AWS: Account-based Marketing is not a once size fits all

Own your career and value

Accenture: Success with pursuit-based marketing

Helping more women thrive in engineering

Building the Marketing Engine to power growth for a $19B Start-up

Harness the power of being you

AKAM: Getting key account management right

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