Marketing Leadership Summit 2024

The Momentum ITSMA Marketing Leadership Summit brings together our Global Advisory Board and fellow marketing leaders to tackle the major challenges and opportunities we face. Our agenda is designed to galvanize leaders into action and to progress marketing’s role in supercharging business growth.

Marketing Leadership Summit 2024

The new requirements for market-beating growth

Constant change in markets and marketing is an old cliché but 2024 still feels different! Deepening challenges with workforce and ways of working, cautious and skeptical buyers, the integration of Generative AI, geopolitical and environmental pressures, and more have expanded dramatically the already full agendas that CMOs and other marketing leaders need to address. 

Held in the stunning environs of Napa, CA, the Marketing Leadership Summit provides an exclusive opportunity for a select group of marketing leaders to join Momentum ITSMA Global Advisory Board members to share ideas, shape strategies and plans, and recharge their batteries for the year ahead. 

With minimal presentation and maximum collaboration, this year’s gathering highlights a set of working sessions and networking on essential leadership challenges, including:  

  • Investment priorities amid constant change 
  • Managing up, down, and across: Building trust to collaborate and accelerate 
  • Marketing with partners and ecosystems 
  • Marketing with – and into – Gen AI 
  • Transforming Go-to-Market for account-centric growth

It’s a rare opportunity to join CMOs and top marketing leaders for cutting edge conversation, reflection, and inspiration.  

And of course we’ll have wine-tasting, fine food, and calming breaks to soak up the Northern Californian sun. 

Monday, May 13, 2024 - Wednesday, May 15, 2024

Silverado Resort & Spa, 1600 Atlas Peak Road, Napa Valley, CA 94558

Monday, May 13


Networking reception

Tuesday, May 14




Opening discussion: New requirements for market-beating growth


Networking break


Working sessions: Emerging challenges and opportunities




Working sessions: Leading through constant change


Networking break


Working sessions continue


Session close


Wine tasting reception

Wednesday, May 15

9:00 am

Welcome back


Working sessions: Developing our teams


Networking break


Pulling it all together: New priorities for market-beating growth


Close and boxed lunch


Participation in the Marketing Leadership Summit is limited to 40 members of the Momentum ITSMA Advisory Board and invited guests. A small number of invitations are still available for senior marketing leaders who have an interest in our community and are looking to grow their network. If you are interested in an invitation for yourself or a colleague, please contact Laura Carroll at 

Respectfully, no vendors are permitted to attend unless they are sponsoring our event. 

Hotel & transportation

Silverado Resort & Spa, 1600 Atlas Peak Road, Napa Valley, CA 94558  

Secure your accommodations via the online booking link:

Deadline is April 16, 2024

Transportation is the attendee’s responsibility, with options including taxi, Uber, and car rental from SFO or Oakland Airports. 


Our community sponsors

Fees and registration

$2,595 Member fee
$3,095 Non-member fee
The cost of registration includes meals and full conference ticket. The hotel is not included in the cost of registration (Silverado Resort, Napa Valley). To receive the Advisory Board or member rate, you will need to use the discount code that will be shared via the Momentum ITSMA online community and email. You can also contact Laura Carroll at for assistance. Please note: All registrations must be approved by Momentum ITSMA.


United States dollar ($) - USD
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