ABM continues to be a top priority for B2B marketing.
However, less than 20% of organizations’ programs are fully embedded and less than 25% have solidified key elements of their approach*.
In today’s market, buying cycles are constantly evolving. So, achieving success requires more than traditional sales and marketing tactics. Instead, it calls for a strategic approach that not only aligns with how your most valuable clients buy, but also seamlessly integrates with your organization’s unique factors, GTM motions, organizational maturity and client-specific context.
At Momentum ITSMA we understand the essential elements needed to design and implement high-performing account-based strategies. We go beyond analyzing industry benchmarks; we translate these insights into actionable strategies that drive tremendous impact.
ABM continues to be a top priority for B2B marketing. However, less than 20% of organizations’ programs are fully embedded and less than 25% have solidified key elements of their approach*.
Drawing on our ABM adoption model, seven pillars for success, and 21 critical success factors, we’ll help you to establish your ABM strategy and operating model. Through assessment and discovery, we’ll delve into your current strategies, market positioning, and existing processes to understand where the opportunities lie. We’ll help you identify the accounts that hold the most potential for driving your growth ambitions, craft a strategy, and define the methods and tools to optimize your ABM success.
Experience tells us that the journey to growth is often obstructed by barriers and gaps that can hinder progress. So, we use our expertise to identify these roadblocks, reshape the functions of your programs, and supercharge your strategy to win, retain, and grow your most valuable accounts.
- Developing high-performing strategy built on best practice
- Aligning teams to drive effective change program and consistent impact
- Identifying barriers, gaps, and shaping program functions to accelerate impact and growth across accounts
- ABM strategy
- Account selection model
- Operating model, org design, and resource allocation
- Defining key processes and martech infrastructure
- Governance and enablement