Consulting: Benchmarks

ABM is a top priority, but in need of tough love

Despite the increase in demand for ABM, less than a quarter of programs have solidified key elements and many remain at the early stages of maturity.

To stay ahead of the market, excellence in marketing must take center stage. The Momentum ITSMA Assessments offer valuable insights to accelerate organization, team, and program maturity and performance.

Thriving in the market means regularly identifying existing issues or any potential opportunities to take decisive action. That’s where our Assessments come in – built on evidence-based frameworks and road tested with market leaders.

We draw on benchmark data to pinpoint growth levers, and inform a clear roadmap to advance your growth strategies and optimize performance.

Leaders are 87% more likely to drive overall strategic business growth with ABM*

We provide detailed analysis reports benchmarked against other leading solution providers, identify client-focused processes, and advance the maturity of marketing practices. And a virtual briefing with one of our subject matter experts arms you with the results and an actionable plan. Depending on your chosen Assessment package, further in-depth workshops and strategy development are available to prioritize key program-specific factors and build out strategic client growth strategies.

*Source: Momentum ITSMA ABM Benchmark Report, 2022


  • Gain valuable insights and benchmarks against industry peers
  • Identify strengths, weaknesses, and growth opportunities
  • Access detailed analysis reports and expert support
  • Drive marketing maturity and navigate growth strategies
  • Foster continuous professional development


  • Detailed benchmarking and analysis against leading organizations
  • Strategic Client Marketing Assessment to advance marketing maturity
  • Account-Based Marketing Adoption Assessment to establish and embed your ABM program
  • Go-to-Market (GTM) Strategy Assessment to support organization shifts or new launches
  • Thought Leadership Maturity Assessment

Key team members

Robert Hollier


Momentum ITSMA

Rob Leavitt


Momentum ITSMA

Adam Bennington

Head of Consulting

Momentum ITSMA

Cate Sutherland

Consulting Director

Momentum ITSMA

Lori Albano

Consulting Director

Book an Assessment

Book an Assessment today to sharpen your growth strategies.