Consulting: Benchmarks

ABM is a top priority, but in need of tough love

Despite the increase in demand for ABM, less than a quarter of programs have solidified key elements and many remain at the early stages of maturity.

To stay ahead of the market, excellence in marketing must take center stage. The Momentum ITSMA Assessments offer valuable insights to accelerate organization, team, and program maturity and performance.

Thriving in the market means regularly identifying existing issues or any potential opportunities to take decisive action. That’s where our Assessments come in – built on evidence-based frameworks and road tested with market leaders.

We draw on benchmark data to pinpoint growth levers, and inform a clear roadmap to advance your growth strategies and optimize performance.

Leaders are 87% more likely to drive overall strategic business growth with ABM*

We provide detailed analysis reports benchmarked against other leading solution providers, identify client-focused processes, and advance the maturity of marketing practices. And a virtual briefing with one of our subject matter experts arms you with the results and an actionable plan. Depending on your chosen Assessment package, further in-depth workshops and strategy development are available to prioritize key program-specific factors and build out strategic client growth strategies.

*Source: Momentum ITSMA ABM Benchmark Report, 2022

Value

Gain valuable insights and benchmarks against industry peers
Identify strengths, weaknesses, and growth opportunities
Access detailed analysis reports and expert support
Drive marketing maturity and navigate growth strategies
Foster continuous professional development

Deliverables

Detailed benchmarking and analysis against leading organizations
Strategic Client Marketing Assessment to advance marketing maturity
Account-Based Marketing Adoption Assessment to establish and embed your ABM program
Go-to-Market (GTM) Strategy Assessment to support organization shifts or new launches
Thought Leadership Maturity Assessment