Rethinking ABM: Outperforming the Market in the World of AI
Discover the 2023 Global State of ABM benchmark report from Momentum ITSMA and the ABM Leadership Alliance.
November 2023
Article
ABM
Hewlett Packard Enterprise: What’s brand got to do with it?
Alisha Lyndon
December 7, 2023
ABM programs can mistakenly be positioned as demand generation initiatives, with serious consequences on performance.
ABM programs can mistakenly be positioned as demand generation initiatives, with serious consequences on performance. In our latest episode, Alisha Lyndon and Rachel Fairley, Chief Brand Officer at Hewlett Packard Enterprise, unpack the role brand plays and the intersection of brand/demand/ABM for your organization’s growth strategy.
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