Account-Based Growth
Momentum ITSMA Staff
June 1, 2021
State Street's Katherine Lucas shares her advice for gaining and maintaining first mover advantage based on her experience of launching AlphaTM, building the global messaging and leading the go to market strategy.
“It's incumbent on all of us, particularly in the marketing organisation, to protect the message”. In this episode, Katherine Lucas, Head of Platform Marketing at State Street, shares her advice for gaining and maintaining first mover advantage based on her experience of launching AlphaTM, a first-of-its-kind investment servicing platform, building the global messaging and leading the go to market strategy.
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