Past Event: Navigating disruption: The rising value of content for B2B buyers

  • 31 Oct 2022

Robert Hollier

In the face of far-reaching disruption, over 80% of enterprise decision-makers say they are consuming more content than two years ago. Such hunger for guidance and insight presents a huge opportunity for B2B marketers.

This is the topic of our next member event on 22nd November, which will focus on the changing behaviour of B2B buyers and the rising value of content. We will also share and discuss brand new September 2022 insights based on global research featuring surveys of over 450 executives.

Join our experts for a face-to-face event in our London office to discuss the findings from our latest global Customer Buying Index® survey and the actions B2B marketers can take to engage executives in an era of extreme disruption.

Robert Hollier, Partner at Momentum ITSMA, will be joined by special guests Sarah Alspach, EMEIA Brand, Marketing and Communications Director at EY and Joachim Box, Vice Head Global Corporate Marketing Global Head of Cocreation at Fujitsu.

This member-only event will take place in our London office on Tuesday 22 November at 16:00 GMT. To register or check if you meet our criteria to attend, contact lottie.owenjones@momentumitsma.com.

Join us on 22nd November to discuss the changing behaviour of B2B buyers and the rising value of content. We will also share and discuss brand new September 2022 insights based on global research featuring surveys of over 450 executives.

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Robert Hollier