Buyer persona intelligence can equip you and sales with more objective and authoritative insights. By engaging a small group of customers and prospects in a qualitative research project, you can get under the skin of potential buyers and use those insights to shape your marketing and sales efforts. Robert Hollier, Partner at Momentum ITSMA, shares five things you should know about your enterprise buyer.
It is not enough to develop good products and competitive pricing. Companies need to deeply understand their clients and what they need...Hear from renowned author and competitive intelligence expert Leonard Fuld.
From account planning to sales enablement and everything in between, CI adds a layer of deep insight that will translate into a more robust go to market and bigger wins for your sales and marketing teams.
Momentum ITSMA, leader in account-based marketing, has launched a new Competitive Intelligence (CI) service for businesses and appointed top executives from the field to lead it including Diane Borska, SVP of Consulting. Hear what Diane has to say.