Five things you should know about your enterprise buyer

Buyer persona intelligence can equip you and sales with more objective and authoritative insights. Here are five things you should know about your enterprise buyer.

Robert Hollier

by Robert Hollier

October 3, 2022

Actionable Insights

Buyer persona intelligence can equip you and sales with more objective and authoritative insights. By engaging a small group of customers and prospects in a qualitative research project, you can get under the skin of potential buyers and use those insights to shape your marketing and sales efforts. Robert Hollier, Partner at Momentum ITSMA, shares five things you should know about your enterprise buyer.
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