Five things you should know about your enterprise buyer
Buyer persona intelligence can equip you and sales with more objective and authoritative insights. Here are five things you should know about your enterprise buyer.
by Robert Hollier
October 3, 2022
Buyer persona intelligence can equip you and sales with more objective and authoritative insights. By engaging a small group of customers and prospects in a qualitative research project, you can get under the skin of potential buyers and use those insights to shape your marketing and sales efforts. Robert Hollier, Partner at Momentum ITSMA, shares five things you should know about your enterprise buyer.
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