The Customer Buying Index™ Series – An Expert View: Dowshan Humzah
Dowshan Humzah, Independent Board Director and Transformation Specialist, joins us on the ABM Podcast as a part of the Momentum ITSMA CBX™ series.
Being provocative can earn you the deal. In this episode of The Customer Buying Index™ series, Dowshan Humzah, Independent Board Director and Transformation Specialist, shares that vendors who have a clear vision for the future and that are always demonstrating the art of the possible, are closer to earning themselves a trusted partner status.
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Workhuman: Earning a seat at the executive table
In this episode we explore the strategies that established marketing as a key driver of growth to secure a seat at the executive table.
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It's time to Rethink ABM
In this bonus episode, join Alisha and Momentum ITSMA consultants Robert Hollier and Adam Bennington as they explore recent tectonic shifts in marketing approaches and dissect the latest findings from the 2024 Client Buying Index (CBX), our long-running study of enterprise buying behaviors.
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Why key account growth should be about creating a win/win
Securing and retaining strategic accounts can be challenging, especially in complex industries like life sciences.