Drive client-centricity
Aligning go-to-market teams on strategies that increase client proximity
Ideal for:
Account-based strategies are increasingly critical for success in today’s market. Our latest CBX data reveals that 49% of clients now find it more difficult to make investment decisions, up from 45% in 2022. Clients are demanding differentiated insights, greater senior attention, and support in building the case for change.
As clients rationalize their service providers, the average number of 'trusted providers' has decreased, emphasizing the importance of strong, trust-based relationships fostered through client-centric approaches.
Furthermore, the race for client preference is intensifying. Nearly 75% of clients identify their preferred provider before the shortlist stage, yet they are evaluating more potential providers. This illustrates the critical role of proactive, client-led growth strategies in securing revenue and cultivating long-term partnerships.
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49%
of clients now find it more difficult to make investment decisions
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75%
of clients identify their preferred provider before the shorytlist stage
Go all-in in accounts
Our Client Marketing Framework helps orient marketing strategy, resource allocation, programs, and activation against your priority accounts. It provides focus for high-impact marketing motions to drive account growth and embed a strategic client development culture.
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The Great B2B Marketing Reset: Why Your Team’s Skills Will Define Your Success and Growth Trajectory
We read about it and we hear it all the time in our conversations with our clients: B2B marketing is under pressure like never before.
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How Future-Ready Marketing Teams Win: Insights from the Front Lines of Enablement
As an L&D Director working with top global marketing teams, Jo Connolly reveals why enablement is the new growth engine – and how you can close the skills gap. Discover key findings and join our webinars for actionable strategies.
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Duco: The new rules of client-centric growth
What does it take to make client centricity more than a slogan? Margaret Franco, CMO, Duco, reveals how aligning product, sales, and marketing unlocks growth in today’s demanding B2B landscape.