Drive client-centricity

Aligning go-to-market teams on strategies that increase client proximity

Account-based strategies are increasingly critical for success in today’s market. Our latest CBX data reveals that 49% of clients now find it more difficult to make investment decisions, up from 45% in 2022. Clients are demanding differentiated insights, greater senior attention, and support in building the case for change. 

As clients rationalize their service providers, the average number of 'trusted providers' has decreased, emphasizing the importance of strong, trust-based relationships fostered through client-centric approaches.

Furthermore, the race for client preference is intensifying. Nearly 75% of clients identify their preferred provider before the shortlist stage, yet they are evaluating more potential providers. This illustrates the critical role of proactive, client-led growth strategies in securing revenue and cultivating long-term partnerships.

  • 49%

    of clients now find it more difficult to make investment decisions

  • 75%

    of clients identify their preferred provider before the shorytlist stage

Go all-in in accounts

Our Client Marketing Framework helps orient marketing strategy, resource allocation, programs, and activation against your priority accounts. It provides focus for high-impact marketing motions to drive account growth and embed a strategic client development culture.

Client marketing framework
  • With Momentum’s pedigree in Account-Based Marketing and long standing partnership with VMware, it was a no brainer to partner with them on this strategic transformation of our go-to-market.

    Chief Marketing Officer

  • Vodafone grey

    Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

    Sam Hoyland

    Head of Group Enterprise Marketing, Vodafone

  • Bain grey

    It's an honor to work with Momentum... it puts me in a completely different league of ABM-ers.

    Barka Pai

    Account and Industry Marketing, Bain & Company

  • Put simply, Momentum ITSMA's team and process drive incredible impact.

    Eric Visser

    Head of Ecosystem Sourcing Services, Accenture

  • Oracle grey

    Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

    Michael Avis

    Senior Director, EMEA Marketing, Oracle 

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