Account-based growth is a successful strategy because it brings together the mindset, skills, and resources of your marketing, sales, and delivery teams, as well as relevant business leaders, to focus on helping the customer achieve its business goals. It’s an “outside-in” approach to growth.
As account-based growth matures from being an emerging initiative to being embedded at scale and becomes “business as usual,” companies with mature programs will confront a new breed of challenges that will put your strategy, people, and processes to the ultimate test.
To address these, we work with Andrew Fitzgerald, Director of Account Based Marketing at Kyndryl, to identify eight key axioms of account-based growth that are applicable in today’s business environment and lay the groundwork for what you need to know to create sustained growth in the future.
Kyndryl’s Clara Belalcazar, CMO, Americas, reveals why account-based marketing is key to helping this billion-dollar company fulfil ambitious growth plans.
Have you considered these three critical questions before committing to account-based growth as a business strategy?
Momentum has acquired Boston-based research, advisory, and training firm ITSMA to offer unmatched depth of expertise in accelerating growth and adoption of account-based strategies.