ABM Fundamentals: A virtual training course

You already know that Account-Based Marketing (ABM) is delivering results. But are you and your team expanding your capabilities fast enough to take full advantage of the different approaches to ABM?

Empower winning teams with ABM Fundamentals

You already know that Account-Based Marketing is delivering impact. But are you and your team expanding your capabilities fast enough to drive market-beating growth?

As a marketer you face ever-changing trends and fierce competition. The Momentum ITSMA ABM Fundamentals training gives you a solid foundation in ABM strategies to elevate your client-centric growth.

Our ABM training offers insights to set you apart. Whether you’re new to ABM or you want to kick-start a dormant program, we’ll equip you with the skills to build deeper, meaningful relationships with your most valuable clients.

Virtual expert workshop and practicum
Key-note discussion with ABM expert(s)
Real-world case studies and best practices
Interactive eLearning at your own pace
Online Fundamentals of ABM exam
Market recognized accreditation

Who is it for?

ABM fundamentals is tailor-made for marketing practitioners looking to build a strong foundation in Account-Based strategies. Empower yourself to build reputation, deepen relationships and grow revenue in your strategic accounts to excel in today’s landscape.

What will I learn?

Understand ABM’s vital distinction from traditional B2B strategies and demand generation
Confidently select the right accounts for your program
Identify key drivers behind target accounts
Prioritize and execute effective tailored strategies
Master stakeholder profiling and create impactful buyer personas
Craft compelling and customized value propositions
Design and execute integrated sales and marketing campaigns

Speakers

Director, Learning & Development

Available dates

Events Account-Based Marketing

Highlights from Rethink ABM – London

Over 100 senior marketers came together at the event of the year to challenge the status quo, unlearn to outperform, and redefine the future of ABM.
Perspective Grow key accounts

What's the biggest mistake you can make with your marketing program?

There's almost certainly a long list of pitfalls and missteps, especially when it comes to marketing to your major accounts. The principles are easy to grasp but much harder to put into practice.
Podcast Strengthen reputation

Workhuman: Earning a seat at the executive table

In this episode we explore the strategies that established marketing as a key driver of growth to secure a seat at the executive table.

The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

Danny Nail, Global Centre of Excellence Lead, Salesforce
This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.

VMware marketing team
Put simply, Lyndon’s team and process drive incredible impact. Thanks to the support of Alisha’s team, our account team was able to harmonize the siloed activities and messages and structure this in a five-pillar strategy that everyone in the account team was able to articulate well at an international bank in the Netherlands, leading to the biggest deal in the history of our company.

Eric Visser
Head of Ecosystem Sourcing Services, Accenture
We were able to pilot account-based marketing really quickly, show the value that can add, and now we're looking ahead to scale across our top business opportunities.

Iulia Balan, Managing Director, Head of Product and Account-Based Marketing
State Street
The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets and delivering tools to enable our teams. Their support has been first-class throughout.

Simon Farr
Head of Marketing, Centrica