Blog
ABM allowed me to use other parts of my brain
ABM isn't the answer to every marketing challenge, but it incorporates enough elements to keeps things constantly fresh for inquisitive individuals like Eric Martin.
Account-Based Growth
Article
Inside IBM’s global account-based marketing program
Phil Crompton VP of Industry Marketing, Worldwide at IBM, explains how ABM at IBM went from a small-scale pilot to a global program with over 250 clients.
Article
Q&A: How to get more from competitive intelligence
Andy Reid, Head of International Product Marketing & Competitive Intelligence at Epicor, reveals how to maximize growth with market insights
Video
Marketing trends 2022: What’s hot and what’s not
Momentum ITSMA experts explore the marketing studies and trends that have caught their eye – for better or worse – in Q1 of 2022
Article
How do I introduce ABM into my B2B strategy?
With crowded channels and digital spaces, cutting through the noise is as important as the share of your voice in the market. ABM could be the answer
Article
Why emotional intelligence is what your ABM is missing
Momentum ITSMA's ABM Benchmarking Study revealed the critical areas that make an ABM leader stand out. Emotional intelligence (EQ) is a clear winner
Video
Realizing ever greater business value in 2022
We unpack the latest insights from Momentum ITSMA's ABM Benchmarking study, including ABM program objectives, tactics, challenges, metrics, and more
Article
How to maximize partner marketing results
Adobe's Martin Smith shares his views on how to get the most from your partner marketing program by capitalizing on strong synergies
Podcast
Adobe: How to maximize partner marketing results
Martin Smith, Adobe’s Head of Partner Marketing, EMEA, discusses the ups and downs of partner marketing and how to avoid common pitfalls
Article
Key Account Management: How to get it right
Find out how to implement a successful program in the hybrid working world and avoid the common pitfalls that can stifle growth
Podcast
Arvato: The world of Key Account Management
Arvato's Will Green discusses the evolution of Key Account Management in the business and how to build a world-class key account program
Article
Why it’s time to abandon the marketing funnel
While the marketing funnel provides a measurement for success, it can also be misused. Here's why it might be time to abandon this model
Article
Sales enablement for a hybrid selling world | Forbes
Momentum ITSMA's Alisha Lyndon writes about the sales enablement strategies that are best suited to the post-Covid world of enterprise buying