The first week of June marked an exciting occasion as our in-person ABM Forum returned to London after a three-year hiatus. With over 100 attendees and a packed agenda, the Forum brought together sales, marketing, and ABM program leaders from some of the top global organizations.
Blog
ABM isn't the answer to every marketing challenge, but it incorporates enough elements to keeps things constantly fresh for inquisitive individuals like Eric Martin.
Blog
Phil Crompton VP of Industry Marketing, Worldwide at IBM, explains how ABM at IBM went from a small-scale pilot to a global program with over 250 clients.
Article
Andy Reid, Head of International Product Marketing & Competitive Intelligence at Epicor, reveals how to maximize growth with market insights
Article
Momentum ITSMA experts explore the marketing studies and trends that have caught their eye – for better or worse – in Q1 of 2022
Video
With crowded channels and digital spaces, cutting through the noise is as important as the share of your voice in the market. ABM could be the answer
Article
Momentum ITSMA's ABM Benchmarking Study revealed the critical areas that make an ABM leader stand out. Emotional intelligence (EQ) is a clear winner
Article
We unpack the latest insights from Momentum ITSMA's ABM Benchmarking study, including ABM program objectives, tactics, challenges, metrics, and more
Video
Adobe's Martin Smith shares his views on how to get the most from your partner marketing program by capitalizing on strong synergies
Article
Martin Smith, Adobe’s Head of Partner Marketing, EMEA, discusses the ups and downs of partner marketing and how to avoid common pitfalls
Podcast
Find out how to implement a successful program in the hybrid working world and avoid the common pitfalls that can stifle growth
Article
Arvato's Will Green discusses the evolution of Key Account Management in the business and how to build a world-class key account program
Podcast
