Account-Based Growth

Adobe: How to maximize partner marketing results

Alisha Lyndon

January 17, 2022

Martin Smith, Adobe’s Head of Partner Marketing, EMEA, discusses the ups and downs of partner marketing and how to avoid common pitfalls

Listen Now

When did the enterprise buying cycle become so complex? Long gone are the days of taking the CFO out for dinner and the deal is done.

Article

Adobe's Martin Smith shares his views on how to get the most from your partner marketing program by capitalizing on strong synergies

Article