Realizing ever greater business value in 2022

We unpack the latest insights from Momentum ITSMA's ABM Benchmarking study, including ABM program objectives, tactics, challenges, metrics, and more

Adam Bennington

by Adam Bennington

January 18, 2022

Account-Based Growth

Looking towards 2022, Momentum ITSMA Head of Consulting, Adam Bennington, and Momentum ITSMA's Senior VP of Research & Thought Leadership, Julie Schwartz, unpack the latest insights on ABM program objectives, maturity, budgets, tools, tactics, challenges, metrics, and business results in this webcast.
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