Rethinking ABM for the Next Opportunity

Rethinking ABM for the Next Opportunity, the fourth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success during a time of unprecedented challenge and change.

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by Momentum ITSMA Staff

November 19, 2020

Amid the tremendous disruptions of 2020, Account-Based Marketing (ABM) continued to gain traction as a core B2B marketing strategy that delivers substantial business results. Rethinking ABM for the Next Opportunity, the fourth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success during a time of unprecedented challenge and change. As B2B firms continue to reset marketing strategy and plans for the next normal, this essential study provides critical insight into the current state of ABM and the best practice approaches required for continued success. Read the full report now!
Full report

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Rethinking ABM for the Next Opportunity

Rethinking ABM for the Next Opportunity, the fourth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success during a time of unprecedented challenge and change.