Momentum ITSMA Staff
November 19, 2020
Rethinking ABM for the Next Opportunity, the fourth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success during a time of unprecedented challenge and change.
Amid the tremendous disruptions of 2020, Account-Based Marketing (ABM) continued to gain traction as a core B2B marketing strategy that delivers substantial business results. Rethinking ABM for the Next Opportunity, the fourth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success during a time of unprecedented challenge and change.
As B2B firms continue to reset marketing strategy and plans for the next normal, this essential study provides critical insight into the current state of ABM and the best practice approaches required for continued success.
Read the full report now!
Embedding ABM: Next Steps for Market Leadership, the fifth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success and the five ways that ABM leaders stand apart from others to generate more substantial results.
Article
Rethinking ABM for the Next Opportunity, the fourth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success during a time of unprecedented challenge and change.
Article