To celebrate the ITSMA joining the Momentum group, Momentum CEO and founder Alisha Lyndon is joined by ITSMA’s leaders to talk about the future of marketing and account-based strategy. Hear ITSMA president and CEO Dave Munn, SVP of consulting Rob Leavitt, and Julie Schwartz, SVP of Research and Thought Leadership, discuss how marketing is evolving into a growth driver and organisation builder.
Momentum has acquired Boston-based research, advisory, and training firm ITSMA to offer unmatched depth of expertise in accelerating growth and adoption of account-based strategies.
A decade at the forefront of ABM. Momentum is celebrating a big milestone this month: it’s officially our tenth birthday.
Working deep in the global 2,000 gives us a unique insight into how each of these firms operate, their unique context, and, most critically, how they navigate buying cycles for large investment decisions.