Momentum and ITSMA: Creating an ABM powerhouse
To celebrate ITSMA joining the Momentum group, Alisha Lyndon is joined by ITSMA’s leaders to talk about the future of marketing and account-based strategy
by Alisha Lyndon
July 20, 2021
To celebrate the ITSMA joining the Momentum group, Momentum CEO and founder Alisha Lyndon is joined by ITSMA’s leaders to talk about the future of marketing and account-based strategy. Hear ITSMA president and CEO Dave Munn, SVP of consulting Rob Leavitt, and Julie Schwartz, SVP of Research and Thought Leadership, discuss how marketing is evolving into a growth driver and organisation builder.
Creating next-level growth with our IP, expertise, and proven experience on a global scale.
Momentum has acquired Boston-based research, advisory, and training firm ITSMA to offer unmatched depth of expertise in accelerating growth and adoption of account-based strategies.
Ten years of leading the field in ABM
A decade at the forefront of ABM. Momentum is celebrating a big milestone this month: it’s officially our tenth birthday.
The Global 2,000: 10 years of targeting your key accounts
Working deep in the global 2,000 gives us a unique insight into how each of these firms operate, their unique context, and, most critically, how they navigate buying cycles for large investment decisions.