Momentum ITSMA makes new acquisition to meet growing demand for go-to-market expertise.

Momentum ITSMA is delighted to announce the acquisition of B2B go-to-market consultancy, OneGTM. OneGTM specializes in helping B2B technology businesses plan and execute successful go-to-market (GTM) strategies.

The acquisition — part of Momentum ITSMA’s drive to broaden and deepen its services for B2B marketers — will address client needs for GTM expertise at a time where industry changes and growing partner ecosystems are adding new complexity and risk to processes.

As customer value chains are reinvented and the number of partners are expected to grow x10 over the next five years, nearly half of B2B CMOs rank improvements in partner experience as a top strategy for growth.

We listen very carefully to what clients say and it's clear there is a growing need for deeper go-to-market expertise from consulting and analyst firms. Our acquisition of OneGTM addresses this.

Read the full press release here.

For more information and interview requests, contact alexandra.koenig@momentumitsma.com.