BNY Mellon: Building on brand legacy

  • 08 Feb 2024

Alisha Lyndon

Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art. In this podcast, Janis Fratamico, former Head of Brand Experience at BNY Mellon, explains why forward thinking will make customers ambassadors for your brand.

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Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art.