The Global Marketing Excellence Awards

The Momentum ITSMA Global Marketing Excellence Awards (MEAs) shine a light on and celebrate ambitious marketing and sales leaders that drive business success and gain greater market share.

Now in its 28th year, this annual awards program recognizes the marketing strategies, programs, campaigns, and individuals that have made an impact by embedding client-centric practices across the organization and achieved excellence in driving business results with B2B services and solutions.

Entries now open. Closing date: August 1, 2025.

Cross-Functional Transformation

This category celebrates a company that can demonstrate strong cross-functional alignment, putting clients at the center of their growth strategies, strengthening reputation, accelerating revenue growth, and increasing market influence. The client-centric initiative is likely to be a continuing living evolution.

Best-in-Class Program of the Year

This category celebrates outstanding achievements in a particular area, based on the successful implementation of best practices to improve performance. This category includes the following awards:

Client-Centric Leader of the Year

This category recognizes forward-looking individuals for driving an outsized impact in their organizations and acting as change catalysts. This category includes two awards:

Let’s celebrate your success

Submissions for Global Marketing Excellence Awards 2025 are now open. 

We are seeking all ambitious, forward-thinking marketing organizations, teams, and individuals. We want to shine a light on your B2B marketing success and how it has positively contributed to the growth of your organization. There is no restriction on size of organization, or how many award categories you enter. 

Please read the submission guidelines carefully before completing the entry form.

Closing date for submissions August 1, 2025.

Entry cost: $495 per award

We will be celebrating all our winners at Rethink – New York on October 30, 2025.

ITSMA Momentum MEA 0310

Join our past winners

  • ABM-er of the Year

    Rhiannon Blackwell, PwC

  • GTM Leader of the Year

    Britney Bartlett, Cisco Systems

  • Client Growth Program of the Year

    Virtusa

  • Advancing Thought Leadership

    Diamond PwC

    Gold Kyndryl

  • Driving Partner Collaboration

    Diamond Kyndryl

    Gold Virtusa

  • Enabling Sales

    Diamond ServiceNow

    Gold Fortinet

  • Scaling ABM Programs

    Diamond PwC

    Gold Checkout.com

  • Strengthening Executive Engagement

    Diamond IBM

    Gold PwC

  • Small or Medium Business

    Diamond Checkout.com

  • Advancing Thought Leadership

    Diamond Award PwC

    Gold Award Microsoft

  • Building Best-in-Class Marketing Organizations

    Diamond Award Tata Consultancy Services

    Gold Award Autodesk

    Gold Award S&P Global Market Intelligence

  • Driving Strategic Growth

    Diamond Award Tata Consultancy Services

    Gold Award Fusion Connect

    Gold Award Dell Technologies

  • Embedding an Account-Based Culture

    Diamond Award Salesforce

    Gold Award IBM

  • Enabling Sales

    Diamond Award OneTrust

    Gold Award Ricoh North America

  • Leveraging Customer Research

    Diamond Award CRB Group

    Gold Award Fujitsu

  • Scaling ABM Programs

    Diamond Award Kyndryl

    Gold Award Google Cloud

  • Strengthening Executive Engagement

    Diamond Award ServiceNow

    Gold Award Red Hat

  • Small and Medium Business

    Diamond Award Fusion Connect

    Gold Award Red Hat

  • Advancing Marketing’s Digital Transformation

    Diamond Award Tata Communications

    Gold Award Persistent

    Gold Award Salesforce

  • Collaborating with Sales

    Diamond Award Verizon

    Gold Award Tata Consultancy Services

  • Deepening Engagement Through Thought Leadership

    Diamond Award ServiceNow

    Gold Award Tata Communications

    Gold Award Tech Mahindra

  • Embedding ABM Programs

    Diamond Award Persistent

    Gold Award IBM

  • Optimizing ABM Campaigns

    Diamond Award Ericsson

    Gold Award O2

  • Strengthening and Differentiating the Brand

    Diamond Award Avanade

    Gold Award Infosys

    Gold Award Kyndryl

  • Small and Medium Business

    Diamond Award Invoca

  • Advancing Thought Leadership

    Diamond Award Optum

    Gold Award IBM

  • Collaborating with Sales

    Diamond Award Salesforce

    Gold Award IBM

  • Driving Strategic Growth

    Diamond Award Cisco Systems Digital Experience

    Gold Award Infosys

  • Embedding ABM Programs

    Diamond Award Tata Consultancy Services

    Gold Award Citrix

  • Optimizing ABM Campaigns

    Diamond Award Splunk

    Gold Award FireEye

  • Orchestrating Executive Engagement

    Diamond Award Tata Consultancy Services

    Gold Award Salesforce

  • Strengthening the Brand

    Diamond Award HCL Technologies

    Gold Award Capgemini Technology Services India Ltd.

  • Small and Medium Size Business

    Diamond Award Aspire Systems

  • Driving Strategic Growth

    Diamond Award Infosys

    Gold Award Ciena

    Gold Award Cognizant

  • Enabling Sales to Accelerate Growth

    Diamond Award Atos

    Gold Award BMC Software

    Gold Award SAP Concur

  • Orchestrating Executive Engagement

    Diamond Award PwC

    Gold Award O2

    Gold Award ServiceNow

  • Repositioning the Brand

    Diamond Award Panasonic

    Gold Award Cisco Systems

  • Scaling and Optimizing ABM

    Diamond Award Infosys

    Gold Award Qlik

  • Transforming Marketing with Data, Analytics and Insight

    Diamond Award SAP

    Gold Award Microsoft

  • Small and Medium Business

    Diamond Award Sidecar

    Gold Award Bottomline Technologies

  • Building Reputation Through Brand and Differentiation

    Diamond Award Tata Consultancy Services

    Gold Award Cognizant

    Gold Award IBM

  • Driving Strategic Growth

    Diamond Award Hewlett Packard Enterprise

    Gold Award Conduent

    Gold Award ServiceNow

  • Enabling Sales to Accelerate Growth

    Diamond Award HCL Technologies

    Gold Award Hewlett Packard Enterprise

  • Engaging Executives with Thought Leadership and Innovation

    Diamond Award Microsoft

    Gold Award PwC

  • Personalizing Marketing with Digital Tools, Data, and Approaches

    Diamond Award Hewlett Packard Enterprise

    Gold Award Hexaware

    Gold Award IBM

  • Scaling and Optimizing Account-Based Marketing

    Diamond Award Red Hat

    Gold Award Fujitsu

    Gold Award SAP

  • Strengthening Marketing’s Role in Customer Experience and Success

    Diamond Award Cisco Systems

    Gold Award Adobe

    Gold Award Unisys

  • Small and Medium Business

    Diamond Award West Monroe Partners

    Gold Award Acuvate Software, Inc.

  • Capitalizing on Marketing’s New Tools and Technologies

    Diamond Award HCL Technologies

    Gold Award Avanade

    Gold Award Vodafone

  • Deepening Engagement with Account-Based Marketing

    Diamond Award HP Inc.

    Gold Award Capgemini

    Gold Award HCL Technologies

  • Driving Business with Thought Leadership

    Diamond Award Cognizant

    Gold Award Vodafone

  • Enabling Sales to Accelerate Growth

    Diamond Award Microsoft

    Gold Award Cisco Systems

    Gold Award IBM

  • Measuring and Communicating Marketing Performance

    Diamond Award SPR

    Gold Award Tata Communications

  • Strengthening Marketing’s Role in Customer Experience and Success

    Diamond Award IBM

    Gold Award NTT DATA

    Gold Award SAP

  • Transforming Marketing: Talent, Organization, and Culture

    Diamond Award Larsen & Toubro Infotech

    Gold Award Hexaware Technologies

  • Small and Medium-Sized Businesses

    Diamond Award InfinityQS

    Gold Award Perficient Digital

    Gold Award Snowflake

  • MHR grey

    Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. Momentum has allowed us to address multiple objectives.

    Anton Roe 

    CEO, MHR

  • Statestreet grey

    Ultimately, it comes down to the impressive team that gave us the confidence. This is truly outstanding work by Momentum.

    Iulia Balan

    Managing Director, Head of Product and Account-Based Marketing, State Street 

  • It has been a pleasure working with you and your team. I learned a lot and enjoyed the sessions! Now I will use the learnings and execute. I will definitely recommend this training.

  • Salesforce grey

    Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

    Nina Gmachl-Eshuis

    Vice President, Salesforce 

  • MHR grey

    Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership,  and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

    Anton Roe

    CEO, MHR