The 2022 Momentum ITSMA Customer Buying Index (CBX) – Wave 2
'Forging a Clear Path for Growth' outlines all of the findings survey and offers recommendations for solution providers and B2B marketers who seek to drive sustained growth.
Article
'Forging a Clear Path for Growth' outlines all of the findings survey and offers recommendations for solution providers and B2B marketers who seek to drive sustained growth.
Article
Join us on 22nd November to discuss the changing behaviour of B2B buyers and the rising value of content. We will also share and discuss brand new September 2022 insights based on global research featuring surveys of over 450 executives.
Event
In this episode, we discuss how we’re helping clients tackle their biggest growth marketing challenges, and what the future holds.
Podcast
In our recent eGuide, The Power of Verticals, we highlighted the growing importance of vertical specialisation as a way to differentiate and protect margins. The IT channel is at the forefront of this trend. Over half of MSPs now specialise their services for specific industries, with healthcare, finance and legal being the most popular.(1) In this article we look at what is driving this shift and why it’s essential that vendors get aligned.
Blog
For B2B tech firms, focusing go-to-market activities around key verticals isn’t a new approach, but significant market trends are making it an increasingly important one.
Blog
Rob Leavitt talks to Dr. Carmen Simon about the brain on marketing and how B2B marketers can create memorable business messages.
Article
To celebrate ITSMA joining the Momentum group, Alisha Lyndon is joined by ITSMA’s leaders to talk about the future of marketing and ABM.
Podcast
In our recent eGuide, The Power of Verticals, we highlighted the growing importance of vertical specialisation as a way to differentiate and protect margins. The IT channel is at the forefront of this trend. Over half of MSPs now specialise their services for specific industries, with healthcare, finance and legal being the most popular.(1) In this article we look at what is driving this shift and why it’s essential that vendors get aligned.
Blog
The onslaught of COVID changed almost all of our practices on a dime in March and the lessons learned over the next few months were hard won...
Article
We're joined by Antonia Wade, Chief Marketing Officer at Capita to dive into the third wave of Momentum Customer Buying Index™.
Podcast
In this episode, our panel unpacks the index, an analysis tool that brings together ten years of experience and proprietary research.
Podcast
In this episode, we reveal a powerful analysis tool that brings together ten years of experience and proprietary research.
Podcast
We asked marketers what impact personalization has on business metrics: Personalization has the strongest impact on client engagement and relationships.
Article