Becoming an ABM rock star
Senior Director of Modern Marketing at Oracle discusses how Oracle are closing the skill gap, training and enabling marketeers in account-based marketing.
July 2021
Podcast
ABM
Momentum and ITSMA: Creating an ABM powerhouse
Alisha Lyndon
July 21, 2021
To celebrate ITSMA joining the Momentum group, Alisha Lyndon is joined by ITSMA’s leaders to talk about the future of marketing and ABM.
To celebrate ITSMA joining the Momentum group, Momentum CEO and founder Alisha Lyndon is joined by ITSMA’s leaders to talk about the future of marketing and account-based strategy.
Hear ITSMA president and CEO Dave Munn, SVP of consulting Rob Leavitt, and Julie Schwartz, SVP of Research and Thought Leadership, discuss how marketing is evolving into a growth driver and organization builder.
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State Street: The secret to maintaining first mover advantage
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