ABM

The Momentum Customer Buying Index™ Part 2

Alisha Lyndon

September 9, 2020

In this episode, our panel unpacks the index, an analysis tool that brings together ten years of experience and proprietary research.

The Momentum Customer Buying Index™ Part 2

In this episode, we hear from the buyers themselves; Pete Markey CMO, TSB Bank; Andy Simpson-Pirie CTO, Cyberfort Group; Dowshan Humzah, Board Advisor; Brian Hayes FS Lead, VMware; and Tony Miller Marketing Director, WW.

Hear the panel unpack the index, an analysis tool that brings together ten years of experience and proprietary research to provide a unique picture of who the buyers are in key markets and analyzes their vendor expectations, buying cycles patterns, and preferences around sales and marketing engagement.

Listen here