Blog
B2B Companies need to ditch the pitch and start helping
The truth is, nobody really likes a sales pitch. But what is a B2B marketer supposed to do when their whole job description is to lead people to buy what their company offers?
ABM
Blog
Three ways to navigate an economic downturn
In this wide-ranging panel discussion, EY's Sarah Alspach and Fujitsu's Joachim Box share how they’re responding to a more challenging economic climate during our recent members-event.
Blog
ABM Beyond Revenue: The Other Two R’s
The exploding interest in account-based marketing (ABM) is mostly about revenue, but research from ITSMA and the ABM Leadership Alliance highlights substantial improvements in reputation and relationships with ABM programs, as well. Focusing on the 3 R's of strategic marketing has always been important for ABM, but it's even more important today.
Blog
Prospering in an Age of Volatility: 12 Key Recommendations for your ABM Program in 2023
In this report, we draw on the latest findings of Momentum ITSMA's [CBX® Research Study] to examine how these shifts are impacting your most important accounts.
Blog
Enterprise Buyers are shifting behaviors in a volatile marketplace
Forging a Clear Path for Growth, The Momentum ITSMA Customer Buying Index 2022, Wave 2 examines changes in enterprise buyer behavior during a time of economic uncertainty and marketplace disruption.