Article
ABM
Case Study
Collaborative ABM as a Business Accelerator: Google Cloud Gets Close to Sales and the Customer to Win Big
Podcast
Embedding ABM with MEA finalists IBM and Microsoft
To celebrate the 50th episode of our ABM Podcast, we honor the outstanding achievements of the 2022 Marketing Excellence Awards (MEA) Gold Winner Cheryl Caudill, Global Program Office Leader at IBM, and finalist Ankica Jedry, Scaling Account Based Engagement Lead at Microsoft. As the deadline for submissions to this year’s Marketing Excellence Awards nears, Cheryl and Ankica share their inspirational journeys of embedding ABM within their organizations, and the approaches that led to their success.
Article
What To Expect For Account-Based Marketing In 2023
CEO of Momentum ITSMA & author of An Executives Guide to ABM, helping firms develop, embed and enable Account Based Marketing strategies.
Case Study
Collaborative ABM as a Business Accelerator
Google Cloud revamped its ABM approach to become a trusted partner in a customer’s digital transformation journey and elevated its reputation in just six months.
Press Release
Momentum ITSMA’s annual ABM Benchmarking study shows no signs of slow down for Account-Based Marketing
Now in its 6th year, in partnership with the ABM Leadership Alliance, this qualitative and quantitative research is based on input from 279 ABM heads and practitioners from across the world.
Blog
What can we expect for Account-Based Marketing in 2023?
Now in its sixth year, our global ABM benchmarking study looks at trends to see what’s working and what’s not. In conjunction with the ABM Leadership Alliance, this is the largest survey of its kind and, with more organizations investing in ABM than ever, we can really use this research to shape what’s coming next.
Article
Elevating ABM: Building Blocks for Long-Term Growth
The 6th annual Momentum ITSMA & ABM Leadership Alliance benchmark study provides an essential review of how we’re doing with ABM in today’s context and identifies three areas in which the most successful programs stand apart from the rest.
Blog
B2B Companies need to ditch the pitch and start helping
The truth is, nobody really likes a sales pitch. But what is a B2B marketer supposed to do when their whole job description is to lead people to buy what their company offers?
Blog
Three ways to navigate an economic downturn
In this wide-ranging panel discussion, EY's Sarah Alspach and Fujitsu's Joachim Box share how they’re responding to a more challenging economic climate during our recent members-event.
Event
On-Demand Webcast: Building on ABM Success: Six Keys to Long-Term Success
Rob Leavitt and Adam Bennington deep dive into the new study and to learn the six key initiatives ABMers should emphasize in 2023 and beyond.
Blog
Enterprise Buyers are shifting behaviors in a volatile marketplace
Forging a Clear Path for Growth, The Momentum ITSMA Customer Buying Index 2022, Wave 2 examines changes in enterprise buyer behavior during a time of economic uncertainty and marketplace disruption.
Article
The 2022 Momentum ITSMA Customer Buying Index (CBX) – Wave 2
'Forging a Clear Path for Growth' outlines all of the findings survey and offers recommendations for solution providers and B2B marketers who seek to drive sustained growth.