Press Release
2023’s must read ABM book
We're thrilled to be launching this highly requested book, The Executive's Guide to Account-Based Marketing
ABM
Podcast
NetApp: Building a diverse sales team
In this podcast, Alisha is joined by Jackie McKinley, Vice President for US Enterprise Sales at NetApp, to share how to build and empower effective sales teams.
Article
Elevating ABM: Building Blocks for Long-Term Growth
The 6th annual Momentum ITSMA & ABM Leadership Alliance benchmark study provides an essential review of how we’re doing with ABM in today’s context and identifies three areas in which the most successful programs stand apart from the rest.
Blog
B2B Companies need to ditch the pitch and start helping
The truth is, nobody really likes a sales pitch. But what is a B2B marketer supposed to do when their whole job description is to lead people to buy what their company offers?
Blog
Three ways to navigate an economic downturn
In this wide-ranging panel discussion, EY's Sarah Alspach and Fujitsu's Joachim Box share how they’re responding to a more challenging economic climate during our recent members-event.
Blog
Enterprise Buyers are shifting behaviors in a volatile marketplace
Forging a Clear Path for Growth, The Momentum ITSMA Customer Buying Index 2022, Wave 2 examines changes in enterprise buyer behavior during a time of economic uncertainty and marketplace disruption.
Blog
Prospering in an Age of Volatility: 10 Key Recommendations for your ABM Program in 2023
In this report, we draw on the latest findings of Momentum ITSMA's [CBX® Research Study] to examine how these shifts are impacting your most important accounts.
Article
Top 10 B2B Marketing Content in 2021
Top 10: Marketing Content in 2021. What resonated most with members last year? ABM, executive engagement, and other strategic growth drivers.
Article
ABM: A Coming-of-Age Story
Is ABM finally growing up? Moving from uncertain adolescence to more mature adulthood? Rob Leavitt talks with Alisha Lyndon about the evolution of ABM.
Article
Change Begins at Home: Delivering High-Touch ABM Campaigns in a Virtual World
A discussion with award-winning ABM-ers from Infosys, Qlik, and SAP to understand how they are delivering ABM campaigns today.
Article
The 80/20 Rule of a Global ABM Program
Hear from global ABM leaders in different parts of the world as they explore what’s different and what’s the same for ABM in their companies.
Article
Is Your Team Ready to Implement an ABM Strategy?
The Fundamentals of ABM course helps B2B marketers understand when and how to use ABM, select the right accounts, and practice the seven steps involved in building an ABM plan.
Article
Marketing to CMOs: The Unique Challenges of Adobe’s Executive Engagement and ABM Programs
A recent conversation with Adobe sheds light on how their Executive Engagement and Account-Based Marketing programs complement each other.