Adobe: Competing in the Enterprise
Hear from Adobe's Senior Director of Enterprise Marketing on which strategies they are adopting to expand into new markets...
by Alisha Lyndon
August 12, 2020
Featuring John Watton, Senior Director of Enterprise Marketing at Adobe, this episode covers strategies Adobe is adopting to expand into new marketing, increase relevance with enterprise accounts, and ultimately build account-based experiences
Adobe: How to maximize partner marketing results
Martin Smith, Adobe’s Head of Partner Marketing, EMEA, discusses the ups and downs of partner marketing and how to avoid common pitfalls
The secret to maintaining first mover advantage
In this ABM podcast, Katherine Lucas, Head of Platform Marketing at State Street, shared her journey of creating State Street AlphaSM, the game-changing proposition that created a new industry standard.
Four reasons why your ABM program needs competitive intelligence
From account planning to sales enablement and everything in between, CI adds a layer of deep insight that will translate into a more robust go to market and bigger wins for your sales and marketing teams.