Rethink ABM – London
Rethink ABM represents a watershed moment in marketing, 20 years in the making. Traditional Account-Based Marketing (ABM) strategies are under scrutiny. It’s time to confront the reality: to succeed, ABM must evolve.
Why attend?
Join us to challenge the status quo, gain unparalleled insights, and redefine the future of account-based marketing. This event is for ambitious senior marketing leaders and ABM practitioners who are ready to lead their organizations with innovative approaches and transformative strategies.
Featuring provocative sessions with
- Seasoned C-suite leaders including Dr Charles Doyle, former CMO, Arup
- ABM practitioners including Orla Hennessy, Head of ABM, Adobe
- A special keynote from Jamil Qureshi, the world-renowned performance coach whose expertise has elevated the performance of Olympic athletes, Fortune 500 executives, and championship-winning teams worldwide.
- A limited number of 1-2-1 consulting sessions with one of our senior consultants, partners or sponsors (25 available)
Join us and reinvent client growth
Tuesday, June 25, 2024
8:30am - 6:00pm
The IET: Savoy Place, 2 Savoy Place, London, WC2R 0BL
Speakers
Agenda
Tuesday, June 25
08:30
Registration and refreshments
09:00
Welcome address: Beyond “ABM”
09:15
Keynote: Jamil Qureshi on "High-performance strategies from the world’s elite"
10:15
Fireside discussion: Dr Charles Doyle on "Breaking the account-based inertia"
11:00
Refreshment break
11:30
Breakout session: Navigating the client-centric shift
12:15
Panel discussion: From alignment to growth
13:00
Lunch break
14:00
Revolution or ruin: Gen AI unleashed
14:45
Breakout session: Leveraging the gen AI opportunity
15:30
Refreshment break
16:00
Panel discussion: Deepening trust with CxOs: Tales from buyers and solution providers
16:45
Closing remarks
17:00 - 18:00
Drinks reception