marketing transformation

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Guiding Marketing Through the Digital Maze: Highlights from Marketing Vision 2018

This year’s Marketing Vision Conference was one of our highest rated conferences, designed to help marketing leaders guide their organizations through the transformation.

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Accelerating Marketing Transformation: ITSMA’s Latest and Greatest

Latest publications, including ITSMA's Marketing Transformation Maturity Model, viewpoint on AI and marketing, case study on IBM's new work of marketing...