We have been tracking and measuring marketing’s progress over the years and have seen how, in a relatively short time, the pace of change has accelerated so dramatically.
Marketing responsibilities in B2B services and solutions have expanded to encompass new roles, new opportunities, new channels, and new tools as digital technologies overturn what were well-established business models.
This year’s Marketing Vision Conference was one of our highest rated conferences and was designed to help marketing leaders guide their organizations through this increasingly complex and demanding transformation with an agenda offering the best of strategic thinking, insights, and case studies of marketing excellence. This year’s conference featured speakers and panelists from the following companies: CGI, Cognizant, Deloitte, Harvard Business School, HP, IBM, McKinsey, Northwestern, Nutanix, Panasonic, Pure Storage, and TopRank Marketing.