Innovation in ABM: ServiceNow Tells us How
B2B companies are demonstrating innovation in ABM to get even better returns. The ABM program at the digital workflows enterprise, ServiceNow, is a good example.
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B2B companies are demonstrating innovation in ABM to get even better returns. The ABM program at the digital workflows enterprise, ServiceNow, is a good example.
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Our Raising the Game with ABM: 2018 ABM Benchmark Study finds that implementing ABM produces greater customer success, advocates, and a surge in innovation.
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What's the potential impact of economic, technological, and social trends on how we operate? Executives with advanced ABM programs brainstormed the future of ABM.
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Social media is now an essential part of nearly every marketer’s tool box. But what’s the role for social specifically in account-based marketing (ABM)?
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Momentum ITSMA podcast, Practicing ABM, jointly produced with MomentumABM, digs into the opportunities and challenges of using social media to strengthen account-based marketing...
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Latest publications, including Momentum ITSMA's Marketing Transformation Maturity Model, viewpoint on AI and marketing, case study on IBM's new work of marketing...
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The exploding interest in account-based marketing (ABM) is mostly about revenue, but research from ITSMA and the ABM Leadership Alliance highlights substantial improvements in reputation and relationships with ABM programs, as well. Focusing on the 3 R's of strategic marketing has always been important for ABM, but it's even more important today.
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