Understand customers to accelerate buying cycles and increase win rates

High-impact market and customer studies, buyer research, thought leadership programs and sales enablement to inform strategies and develop growth.

What We Do

Our intelligence team go beyond research reports. We provide actionable insights that change behaviour. We help you understand your customers and markets, accelerate buying processes and increase win rates. We do this by:

  • Providing insight and closed loop actions from our competitive intelligence and customer research studies
  • Develop better-crafted conversations with buyer journey mapping, message testing, benchmarking and thought leadership
  • Win/loss analysis, battle cards and sales enablement playbooks

How We’ve Helped Clients

Growing key account success for global service provider

Effectively engaging buying groups for leading med-tech provider

Empowering buyer conversations for leading digital solutions leader

Transforming account-based growth at CRM giant

* We take our clients' confidentiality seriously. While we've changed their names, the results are real.

Meet Our Experts

“Decision-making, narratives, propositions and messaging are my passions.”

Julie Schwartz

SVP, Research & Thought Leadership

“Driven by the desire to truly understand and help clients.”

Lori Weiner

Principal, Marketing Research

“Inspired by being surrounded by smart people making informed decisions.”

Lenore Scanlon

Principle, Financial Services

“Enjoy helping clients navigate the fast-changing world of finance.”

Lori Albano

Consulting Director

“Love joining the dots between clients and their customers.”