Optimizing Strategic Accounts

We’ll work with you to go deeper into your accounts and pursuits, develop vertical GTM across mid/market SMB, build your routes to market and help you truly understand what customers want.

Organizations find that Account-Based Marketing creates stronger relationships, a better reputation, and growing opportunities and revenues. Then they face a new challenge: keeping up with demand for ABM support from other sales teams, account managers, and other areas of the business. We can help you scale your ABM operation to meet internal demand and embed an account-based strategy across your organization.

When expanding account-based strategy across your account segments, it is essential to follow a standardized approach so you can operate at scale – with greater efficiency, better integration across the business, and more collaboration between teams.

For those able to take on these challenges, the rewards can be large. We can help you get there.

ABM Program Design

Drawing on our ABM adoption model, 7 pillars for success and 21 critical success factors, we’ll help you to establish your ABM strategy and operating model. This includes a readiness assessment and a series of workshops developing your strategy, staffing and playbook. We’ll go on to implement ABM pilots to test and prove impact.

Customer Research Studies

More than 75% of CEOs, presidents, and chief operating officers believe customer insight is critical to accelerating growth, but very few companies use all the customer information available before making major decisions. Momentum ITSMA’s customer insights consulting experts use deep knowledge of customer behavior, along with a unique methodology, to interpret insights and distill them into actionable and relevant imperatives, unlocking dramatic growth and achieving larger business goals.

Key Account Strategy

Transform your marketing with a practical, proven combination of analytics, customer-centric insights and a pragmatic approach. We help you build a customer-centric vision and marketing strategy. The first step is a powerful strategy. Our marketing assessment is built from research and our marketing maturity model. It helps clients to align their teams, develop in-house capabilities to move forward and create a roadmap to progress. Next, we’ll help you make immediate progress and build the internal skills you need to continue delivering the right messages to your customers.