Consulting: GTM Strategy

Crafting GTM strategies to drive growth

With 81% of organizations* saying they’re more interested in collaborating with providers at all stages of the buying cycle, developing a partner GTM strategy aligned to your customers’ needs is crucial.

Looking to launch a new solution or refresh your GTM strategy?

Growth and market dominance are the goals every organization aspires to achieve. However, realizing these objectives demands more than just ambition – it needs a well-thought-out and comprehensive Go-to-Market (GTM) strategy.

An effective GTM strategy goes beyond pursuing short-term opportunities; it involves a deep understanding of customer needs, a thorough analysis of the competitive landscape, and a keen awareness of your organization’s strengths and weaknesses. Without a robust GTM strategy, valuable time and resources can be squandered on initiatives that fail to deliver tangible results.

This is where Momentum ITSMA steps in to guide and empower you on your growth journey. With our expertise in crafting result-driven GTM strategies and translating them into actionable plans, we serve as a catalyst for your success. Whether you’re launching an innovative solution, targeting a specific industry sector, or expanding into new territories, our wealth of knowledge will accelerate your path to growth.

At the core of our approach lies the pursuit of valuable insights into your market dynamics. Our dedicated research teams diligently explore and analyze market trends, identify relevant competitors, and gain a deep understanding of your potential customers’ needs, attitudes, and behaviors. Armed with this vital knowledge, we work with you to build a customized strategy that aligns with your short-term objectives and long-term aspirations.

41% of enterprises awarded work to new providers in 2022, compared to just 23% in 2018.*

We firmly believe that successful GTM strategies flourish in environments of collaboration and alignment. As your trusted partner, we work diligently with your key stakeholders, ensuring that your entire organization is on board and ready to contribute to the execution of the plan. From identifying your target audience to defining your competitive positioning, crafting compelling messaging, and selecting the most effective channels and tactics, we optimize your resources and maximize your impact.

Source: Momentum ITSMA Client Buying Index, 2022

Value

Maximize return on investment by ensuring resources are focused on the biggest opportunities
Scalable, targeted growth strategies that enhance competitive positioning and differentiation
Accelerated time to market for new solutions to drive revenue growth
Get a deeper understanding of your market, your customers, and your competitors
Build greater internal alignment across all GTM functions – delivering increased efficiency and effectiveness

Deliverables

Market, customer, and competitor research
Go-to-Market strategies
Vertical-, geography- or solution-specific Go-to-Market plans
Value propositions and messaging
Go-to-Market toolkits and sales enablement resources

" Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. Momentum ITSMA’s allowed us to address multiple objectives.

Anton Roe

CEO, MHR