On-Demand Webcast: Meeting the Cautious Buying Team with Confidence & Conviction
Understand buyer behavior and preferences through key highlights from Momentum ITSMA's annual Client Buying Index Research.
Event
Understand buyer behavior and preferences through key highlights from Momentum ITSMA's annual Client Buying Index Research.
Event
Here at Momentum ITSMA, we’re on a mission to create long-term client advantage by blending human and artificial intelligence, particularly Generative AI.
Blog
Phil Crompton, a 40-year IBM veteran, shares the 2 year transformational journey he's led to build out their program office, develop talent with career pathways and embed a program across the globe.
Podcast
One fascinating finding from the latest Momentum ITSMA Client Buying Index (CBX), that has stimulated a lot of attention, is the data around ESG (Environmental Social Governance) and DEI (Diversity Equity Inclusion).
Blog
By incorporating Grist's expertise in research-driven thought leadership programs, Momentum ITSMA will now complement its existing consulting, research and learning services that share a single purpose - to help ambitious clients achieve market-beating revenue growth.
Press Release
Now is the time to start an exciting new chapter. OneGTM’s acquisition by Momentum ITSMA gives clients and staff access to a host of new benefits.
Blog
The response to the recent news of ITSMA joining Momentum has sparked interesting conversations with members, clients, and friends across the B2B community.
Article
How to become a trusted advisor to clients? Julie Schwartz, Senior Vice President, Research and Thought Leadership outlines 3 keys for marketers focused on building more strategic and trusted relationships.
Article
Polly Kruse and her team at Citrix moved their program online to stay connected and consistently engage with its executive clients.
Article
You may know that one way of becoming one of your clients most trusted suppliers is through ABM, but what if you’re not ready for it or you've gone as far as you can with it?
Article
We asked marketers what impact personalization has on business metrics: Personalization has the strongest impact on client engagement and relationships.
Article
Our client needed comprehensive transformation to reverse declining trends, enhance customer loyalty, and bolster market competitiveness.
Case Study
Cultural change is our clients’ biggest stumbling block as they try to achieve their own goals. Paying attention to culture when designing the work of marketing and structuring your team is critical.
Article