Key account management is a simple idea but not so simple to execute. Diana Woodburn, Author and Chairman of the Association for Key Account Management (AKAM), breaks down the most important aspects of a successful KAM team, how it should fit with other divisions like sales or marketing, and how a customer-centric approach can drive key account growth — if done right.
Arvato's Will Green discusses the evolution of Key Account Management in the business and how to build a world-class key account program
Find out how to implement a successful program in the hybrid working world and avoid the common pitfalls that can stifle growth
Customer trust is critical to the growth of key accounts but just as industries have changed faster than ever before since the pandemic began, so has the path for earning trust with key customers.