sales enablement

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Sales Enablement in a Hybrid World: Marketing’s Role

Alisha Lyndon, Founder & CEO, Momentum and Liz Harrison, Partner, McKinsey & Company, discuss B2B marketing as a strategic business driver, with specific emphasis on how sales enablement is evolving and where it's headed.

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What will Marketing’s Role in Sales Enablement be in 2022?

Three concrete ways B2B Marketers can help sales accelerate the pipeline and close deals according to ITSMA’s sales enablement survey.

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Ten Elements of Marketing’s Game Plan for Growth

These top business priorities—profitability, productivity, innovation—point to growth. But what role does marketing play in driving that growth?

Article

Enabling Thought Leadership in the Field: IBM’s Engagement Strategy

IBM's Institute for Business Value takes a comprehensive approach, investing in activation and field enablement to bring thought leadership to life.