Change Begins at Home: Delivering High-Touch ABM Campaigns in a Virtual World
A discussion with award-winning ABM-ers from Infosys, Qlik, and SAP to understand how they are delivering ABM campaigns today.
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A discussion with award-winning ABM-ers from Infosys, Qlik, and SAP to understand how they are delivering ABM campaigns today.
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ITSMA research shows that senior executives think thought leadership is essential. B2B marketers should take this opportunity to arm their sales counterparts...
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There has never been a better time for marketers to engage with the C-suite as purpose-driven brands, according to Holly Humphrey, Founder and CEO of HH Communications & Consulting.
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Learn how four leading CMOs adjusted to the new business environment by re-imagining the marketing journey with greater dependence on digital technology.
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Interested in submitting an entry for ITSMA's 2021 Marketing Excellence Awards program? Review our list of do's and don'ts based on judges’ comments over the years.
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Rob Leavitt talks with Leslie Taylor, Global Director at Gensler, about how to engage with executives through thought leadership, and more.
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In the wake of the pandemic, marketers saw an 8.4% decrease in marketing budgets. In 2021 marketing budgets and staff are bouncing back.
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ITSMA, the leadership community for B2B services and solutions marketing in the connected economy, today launches the 2020 Marketing Excellence Awards program.
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What is the conversion rate benchmark of Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) and also the average ageing benchmark rate of MQL to SQL?
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To support B2B marketers as they recommit to driving growth, strategically, we have released our research themes for 2021.
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Alicia Tillman shares her personal perspective and strategy for brands, brand purpose, and communicating the value of brand to executives.
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B2B firms have invested heavily in programs to engage and build relationships with C-suite decision makers in recent years.
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Hear from global ABM leaders in different parts of the world as they explore what’s different and what’s the same for ABM in their companies.
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