Three Important Ways B2B Buyer Behavior Has Changed
In ITSMA’s most recent How Executives Engage Survey (2021, Wave 1), collaborative innovation tops the list of how solution providers earn executives’ confidence.
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In ITSMA’s most recent How Executives Engage Survey (2021, Wave 1), collaborative innovation tops the list of how solution providers earn executives’ confidence.
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Momentum has acquired Boston-based research, advisory, and training firm ITSMA to offer unmatched depth of expertise in accelerating growth and adoption of account-based strategies.
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Today, as we look to support the next phase of innovation and expansion for our members and friends, we're thrilled to announce that we're joining Momentum, the growth consultancy.
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Humans are social creatures, and everyone is looking forward to getting back to in-person events and meetings. But when will that happen?
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Four key takeaways on digital executive engagement and the importance of collaboration and connecting with the customer.
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How do you separate true thought leaders from subject matter experts? What does it mean to lead? Learn the four hallmarks of thought leadership leaders from recent Momentum ITSMA research.
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As a result of the disruption caused by the pandemic, we discovered that buyers want help more than ever and are turning to solutions providers for that help...
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Learn how TCS’s investment in the World Economic Forum (WEF) provides an essential platform for engaging with C-suite leaders globally.
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A conversation with marketing leaders highlights important lessons for us all as we look to the next phase of c-suite marketing.
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Let’s face it, trophies rule. And even though the more “experienced” B2B marketers among us are not from the “everyone gets a trophy” generation, everyone LIKES a trophy.
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Mani Dasgupta of IBM describes three principles to collaborative executive engagement at scale: Cohorts, context, and customization
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Understanding the distinction between a buyer profile and a buyer persona is a good start and will provide a competitive advantage.
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Six ways that data-savvy B2B marketers can data to tie marketing activity to business results and influence business strategy.
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