C-Suite Marketing: Four Key Learnings on Digital Executive Engagement with Fujitsu
Four key takeaways on digital executive engagement and the importance of collaboration and connecting with the customer.
This article was shared before we integrated Momentum ITSMA into one single company, bringing all of our capabilities together. Learn more.
On Episode 19 of the ITSMA C-Suite Marketing podcast, I dig into the sales and marketing alignment aspect of executive engagement with Fujitsu’s Anamika Gupta, Director & Head of Customer Marketing at Fujitsu Americas, and Sandy Follin, Senior Client Executive – Retail Industry at Fujitsu Americas. Not surprisingly, we focused quite a bit on new types of internal collaboration amid the disruptions of the past year.
In this short video clip, Anamika shares her four takeaways from the shift to digital:
Listen to the full podcast episode on Apple Podcasts, Spotify, Soundcloud, or on your favorite podcast platform. You’ll hear more on Fujitsu’s CXO Speaks program and the reasons Anamika and Sandy think it’s important for sales and marketing to partner when it comes to growing accounts through Account-Based Marketing (ABM), executive engagement, and co-creation.
Learn more about the C-Suite Marketing podcast and check out all of our episodes at: https://wordpress-864807-2989961.cloudwaysapps.com/c-suite-marketing-podcast/.