News
The ABM Effect: How to Win, Retain and Grow Valuable Clients for Market-Beating Growth
"Account-Based Marketing can only truly succeed when a company's executives work as a unified, purpose-directed team." Don Peppers
marketing
Blog
What the latest client buying research means for partner marketing teams
Momentum ITSMA’s latest Client Buying Index (CBX) research reveals some fascinating insights about how the B2B buying landscape is evolving, with cautious buyers demanding more innovation and greater collaboration from their suppliers.
Blog
ABM: Beyond the buzzwords
In the world of B2B marketing, few strategies have gained as much traction as ABM. This highly personalized approach has not only transformed the way businesses connect with their most valuable customers but also ushered in a new era of marketing sophistication.
Blog
Talking inclusion is simple, making it real is tough
Inclusivity isn’t just a buzzword – it needs deliberate actions and even seemingly small gestures can have a profound impact.
Blog
AI-as-a-Team-Member: How Integrating Generative AI Creates Long-Term Value
Here at Momentum ITSMA, we’re on a mission to create long-term client advantage by blending human and artificial intelligence, particularly Generative AI.
Blog
There’s no off-the-shelf solution for diversity
While one person’s definition of diversity may differ from another’s, we’re united in our collective responsibility for fostering equity and inclusion in the workplace – and beyond.
Blog
ESG and DEI are in the spotlight
One fascinating finding from the latest Momentum ITSMA Client Buying Index (CBX), that has stimulated a lot of attention, is the data around ESG (Environmental Social Governance) and DEI (Diversity Equity Inclusion).
Blog
The Top Ten Questions from Momentum ITSMA’s ABM Forum
The first week of June marked an exciting occasion as our in-person ABM Forum returned to London after a three-year hiatus. With over 100 attendees and a packed agenda, the Forum brought together sales, marketing, and ABM program leaders from some of the top global organizations.
Blog
Partner Ecosystems Come of Age
Over the last few years, the B2B tech industry has been buzzing with discussions about the shift from transactional partner channels to collaborative partner ecosystems. While the hype has often outpaced the reality, evidence suggests the concept is finally translating into tangible changes on the ground.
Blog
Highlights from Momentum ITSMA’s 23rd Marketing Leadership Forum
When marketing leaders and industry experts from across the world come together, there’s sure to be an abundance of insights, dynamic conversations, and inspiration for growth. And this year’s Marketing Leadership Forum was no exception.
Article
Market-Beating Growth in a Volatile World
Our experts offer their perspectives on five major areas where B2B growth leaders should focus their efforts.
Article
Rebalance Your Marketing Focus in 2023
Momentum ITSMA CEO Alisha Lyndon kicked off the second day of Marketing Vision 2022 with an overview of how companies can achieve sustained growth.
Article
How Kyndryl’s Marketing Organization is Driving Growth
The Kyndryl marketing team went from idea to a fully-formed organization that partners with a complex business to be a catalyst for growth.