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Market-Beating Growth in a Volatile World
Our experts offer their perspectives on five major areas where B2B growth leaders should focus their efforts.
marketing
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Rebalance Your Marketing Focus in 2023
Momentum ITSMA CEO Alisha Lyndon kicked off the second day of Marketing Vision 2022 with an overview of how companies can achieve sustained growth.
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How Kyndryl’s Marketing Organization is Driving Growth
The Kyndryl marketing team went from idea to a fully-formed organization that partners with a complex business to be a catalyst for growth.
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2022: The Year of Marketing Enablement
At this year’s State of the Marketing Profession Address, we predicted that 2022 will be the year of Marketing Enablement. Here’s why.
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CMOs Weigh In: Where is Marketing Increasing its Value?
Where do you think marketing is increasing its value to the business? Three top marketing superstars share their thoughts.
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Building Marketing’s Growth Muscles
Marketing's prowess with brand has been steadily expanding over the past decade and marketers are now more directly involved in driving revenue.
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2021 is Marketing’s Year: Act Now to Make a Big Strategic Impact
The 2021 State of the Profession briefing provided a critical look at the impact of the pandemic and marketing trends and priorities for 2021.
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C-Suite Marketing at FireEye: Supporting Sales for Executive Conversation
Marlowe Fenne, senior ABM leader at FireEye, has thought a lot about the intersection between Account-Based Marketing and Executive Engagement.
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C-Suite Marketing: Shifting Advisory Boards from In-Person to Online
In this C-Suite Marketing podcast, Jane and Rob talked about a number of c-suite issues; one particularly interesting segment was about running advisory board meetings during the pandemic.
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Next Steps for Marketing: Doubling Down on ABM
Now that we’re past the immediate reaction stage of the current crisis, marketers are starting to look more strategically at priorities and investments for the coming months and into 2021...
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To Make Marketing More Personal, Follow the Leaders
Thirty-six percent of B2B marketers tell us that marketing personalization is critical for their business, that number will double over the next two years...
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Mapping Marketing’s Strategic Journey
The Maturity Model for Marketing Transformation, developed so marketing leaders can determine where they are on the journey to organizational transformation.
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The Most Effective Path to B2B Marketing Personalization
ITSMA’s How Executives Engage research with buyers shows that personalization is most effective when solution providers communicate their understanding of the buyer’s business issues.